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LETTERS: SPONSORSHIP; ITC regulates the ads sponsors run in breaks of show

In reference to the story John Smith s bitter to sponsor new TV series by Jack Dee ( Campaign, 1...In reference to the story John Smith s bitter to sponsor new TV series by Jack Dee ( Campaign, 1 December), there was a slight but very important omission from the comment I made to Campaign s reporter. John Smith s can, contrary to your story, run advertisements for its products within ...

NEWS: NFA renews pressure on food ads

Advertisers with products aimed at children are bracing themselves against the threat of new curbs in Britain and across Europe. In the UK, lobbyists are stepping up pressure on the Independent Television Commission to ban the transmission of ads for fatty and sugary foods when large ...

MEDIA: HEADLINER; The beer expert with much to live up to at the Media Centre

for him. Having gone quietly and effectively about the business of handling Courage s TV buying ... spends pounds 8 million compared with Courage s pounds 21 million, 80 per cent of which is on TV ... , Theakstone says, but I had three in my mind and the Media Centre was one of them. The two TV ...

INTERACTIVE: CASE STUDY/TANGO; Tango’s debut on the Internet gives a sure sign of the medium’s worth

response TV ads have garnered 4.5 million calls this year, which supports Fenchurch s claim ...

THIS WEEK: Patak’s signs up Hollywood film director for TV

national television campaign, which will break in the new year....national television campaign, which will break in the new year. The company is also boosting its ... is best-known for The Killing Fields and The Mission. It airs on terrestrial and satellite TV ... -and-a-half years and will be its first national television cmpaign. Our earlier advertising was more ...

ADVERTISING: Alcohol faces rap if it goes over the limit

-imposed ban on television advertising for the first time in 40 years....For alcohol advertisers 1995 has been a watershed year, with the spirits industry lifting its self-imposed ban on television advertising for the first time in 40 years. But the alcohol ... advertisers have claimed the ASA, Broadcast Advertising Clearance Centre and Independent Television ...

THIS WEEK: Guinness is cashing in ...

on national TV from December 22 until Boxing Day....Guinness is cashing in on the success of its Anticipation commercial with this Christmas version showing animated reindeer doing the Guinness dance. The ad, by Arks Advertising in Ireland, will be shown on national TV from December 22 until Boxing Day. ...

THIS WEEK: Bell’s boss wins US brands post

Bell s chief marketer, Craig Duncan, is to take on the role of brand development director in the US. Duncan, currently marketing controller Bell s Scotch Whisky, was in the team that introduced spirits onto UK TV this year. His role will be taken temporarily by senior brand manager ...

THIS WEEK: STOP PRESS

sales of 114,975 for the first three issues. Country 1035 AM is to launch its first TV advertising, through Manifesto, on Boxing Day. The TV burst will be supported by a tactical poster ... of Pearson TV, is expected to be appointed chief executive of the Pearson conglomerate in a boardroom shake ...

MARKETING FOCUS: Adwatch of the year

in the table. In 1995, the supermarkets battled it out on both the high streets and the TV ... into the table while Head and Shoulders new signing, children s TV-presenter Emma Forbes, has maintained a ... , while campaigns such as BST.BDDP s TV-Licensing which broke towards the end of the year (and so only ...

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