Granada Television is to launch eight television channels next year in a new joint initiative...Granada Television is to launch eight television channels next year in a new joint initiative ... on the extensive programming libraries of Granada TV and its sister station, LWT, as well as new programming ... series. Other new channels include Health and Beauty, Granada TV Shopping Guide, Home and Garden ...
Radio can generate advertising awareness over and above television and it can be as effective...Radio can generate advertising awareness over and above television and it can be as effective at driving additional awareness when only minimum TV is used. These are some of the findings from ... . Only Channel 4, GMTV and satellite TV campaigns ran in the region, while ITV was used to support ...
-service union, with a pounds 1.2 million TV push to recruit more members....BMP DDB Needham is launching a major new initiative for Unison, the country s biggest public-service union, with a pounds 1.2 million TV push to recruit more members. In what Unison s general ... to be the first British trade union to recruit members through television advertising. The campaign ...
for the satellite television channel, UK Gold, from the incumbent, the Media Centre....Pattison Horswell Durden has snatched the pounds 4 million media planning and buying task for the satellite television channel, UK Gold, from the incumbent, the Media Centre. PHD, which already handles the media account for UK Gold s sister channel, UK Living, won the centralised business without ...
Is Flextech s proposed TV sales house a good idea? Alasdair Reid investigates...Is Flextech s proposed TV sales house a good idea? Alasdair Reid investigates Rumour has ... is the biggest player in UK satellite television. It owns Bravo and TCC, and either controls or manages Discovery, TLC and Country Music TV. It has stakes not just in Gold and Living but also in European ...
Below are this week s questions for Campaign s weekly competition for TV buying departments...Below are this week s questions for Campaign s weekly competition for TV buying departments, and the latest league table. Faxed entries to Peter Billyard on 0171-413 4503 or phone on 0171-413 4108 by 5pm this Friday 1 TVR How many men TVRs will this timing deliver? Date: 18 December Time: 10pm ...
of client-driven promotions and sponsorships. Projects will range from TV and radio sponsorships ... far include Cadbury s, Labatt s, Courage and Warner Brothers. The Independent Television ... of masthead programming , which involves turning magazines into TV programmes. The ITC rules prevent ...
Simons Palmer Denton Clemmow and Johnson s first work for Accurist watches has been restricted by the Broadcast Advertising Clearance Centre to slots following the nine o clock watershed, after the original version was turned down. The finished version of the pounds 1 million television campaign, to run ...
which will allow every legitimate direct marketing operator to carry on unhindered . TV companies are banding together to call on the Independent Television Commission to relax its rules on TV sponsorship. A raft of satellite TV companies is demanding greater freedom to allow advertisers to sponsor ...
were out in force when a change in the Barb television audience research methodology produced similar ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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