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NEWS: Poster industry tries direct response

revenue generator for other media - particularly TV. Maiden is keen to prove that posters also have a ...

THIS WEEK: Vobis outlets to raise UK profile

of the booming home computer market, launching a series of own-brand computer stores in the UK backed by TV...German computer giant Vobis is staging its most ambitious attempt yet to grab a slice of the booming home computer market, launching a series of own-brand computer stores in the UK backed by TV ... - and below-the- line work. TV advertising will launch early next year, although spend for 1996 has yet ...

MARKETING FOCUS: Adwatch of the year

in the table. In 1995, the supermarkets battled it out on both the high streets and the TV ... into the table while Head and Shoulders new signing, children s TV-presenter Emma Forbes, has maintained a ... , while campaigns such as BST.BDDP s TV-Licensing which broke towards the end of the year (and so only ...

CLOSE-UP: LIVE ISSUE/PROPOSED EU DISTANCE-SELLING DIRECTIVE; Ad industry lobbies against new EU selling curbs

, believes the EU isn t targeting direct response TV ads, but rather companies that try to close deals ... advertising Heavy restrictions or Ban on TV toy ads bans during kids TV ... ). The flagging 70s aperitif returns to TV and cinema screens with a commercial that poses a challenge ...

SUPPLEMENT: EUROPEAN BRANDS; Out to relaunch

in music, but didn t watch much TV or regularly read newspapers or magazines. We decided MTV was exactly ...

SUPPLEMENT: APG CREATIVE PLANNING AWARDS; Sponsored by More O’Ferrall Adshel: Multi-Media Campaign

, Ogilvy and Mather has produced two television executions and numerous poster and press ads using ... on sale in April this year. The first burst of the campaign was the corporate, television ... to see what could be learned. As it was television, press and poster advertising that took ...

NEWS: Bean MC and Equinox share pounds 2m launch for Planet Internet venture

interactive TV trials, added that he was looking at ways to develop the Planet Internet brand into new ...

THIS WEEK: STOP PRESS

that it is launching a new combined PC and TV. Leagas Shafron Davies has picked up the advertising business ...

MARKETING MIX: LETTER OF THE WEEK * Sponsored by TEAM; Not above, below, but together

From Angus Wrixon, account director, WWAV Rapp Collins, London W2 Though heartened to read your expert panel s generally positive comments in their reviews of our Orange direct response TV commercial, I would like to point out that there was no question of a cat-fight between us and agency ...

MEDIA: FOR THE RECORD

campaign for Country Music Television next month. The TV ads, which will run on Sky, UK Gold, VH-1 ... television industry. The report, Television and the Role of ITV, has been put together by Spectrum Strategy ... other European broadcaster and spends more on original TV drama than any other European broadcaster ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.