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THIS WEEK: STOP PRESS

sales of 114,975 for the first three issues. Country 1035 AM is to launch its first TV advertising, through Manifesto, on Boxing Day. The TV burst will be supported by a tactical poster ... of Pearson TV, is expected to be appointed chief executive of the Pearson conglomerate in a boardroom shake ...

Helen Mirren set to succeed Stamp as Virgin Atlantic star

LONDON - Virgin Atlantic Airways has cast Helen Mirren, the British actress, as its new TV ad...Virgin Atlantic Airways has cast Helen Mirren, the British actress, as its new TV ad personality. She replaces Terence Stamp, who has starred in the airline’s pounds 2 million Upper Class advertising campaign since spring 1994. Mirren will make her advertising debut in a campaign set to run next year ...

THIS WEEK: Whitbread man goes to Pontin’s

Simon Sheard, the man behind Stella Artois reassuringly expensive TV ads, is joining Pontin...Simon Sheard, the man behind Stella Artois reassuringly expensive TV ads, is joining Pontin ... . Sheard s brief is to improve people s perception of the Scottish TV launch with the Jean de Florette ... new national TV and press campaign starting over Christmas. ...

NEWS: Faulds retains tourist task

of Faulds When will you go? TV work. There have also been personnel changes at the STB, which ...

MEDIA: TDI takes bus route to top of ad league

can be sold both as towns and in packages that correlate to television regions. The BTA deal takes ...

NEWS: Three agencies do battle over London Transport tube job

. Harris said she did not know yet which media would be used in the campaign but said it was unlikely TV ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.