NEWS: Barb gets it wrong on readers of Radio Times and cat fans
12 Jan 1995
TV buyers targeting readers of the Radio Times or cat owners may have wasted thousands of pounds...TV buyers targeting readers of the Radio Times or cat owners may have wasted thousands of pounds last year because of an error in the TV audience measurement system, Barb. Some of the computer systems that carry TV viewing data have been categorising cat owners as Radio Times readers ...



