19 Dec 1996
Anglian Windows is to make its television ad debut in the new year,
after ending a six...Anglian Windows is to make its television ad debut in the new year,
after ending a six-month review this week with the appointment of TBWA.
The agency beat M s biggest
double-glazing firm.
...
19 Dec 1996
| by AMANDA RICHARDS
the globe and may return to
television advertising for the first time in more than a decade....the globe and may return to
television advertising for the first time in more than a decade ...
of the few large firms currently
advertising its brand on television.
The market for professional ...
s agency roster is expected.
In the UK, Luck said it was possible that Coopers would return to TV ...
19 Dec 1996
| by ANNA GRIFFITHS
In a first for British television, BT is to wholly fund a programme
which will be screened...In a first for British television, BT is to wholly fund a programme
which will be screened in prime-time across the ITV network during
Christmas, and focus on the benefits of communication ...
director, said: There s only so
much you can do with advertising. TV programming is probably the most ...
19 Dec 1996
Jean-Paul Gaultier is putting pounds 750,000 behind a pre-Christmas
national television campaign...Jean-Paul Gaultier is putting pounds 750,000 behind a pre-Christmas
national television campaign to promote his scent for men, Le Male,
launched in early 1996. The ad has been art-directed by Gaultier
himself, who promises it will excite . The campaign, through Kenneth
Green Associates ...
19 Dec 1996
| by ANNA GRIFFITHS
for the
hearts and minds of the TV public begins....battle for the
hearts and minds of the TV public begins.
According to David Liddiment, Granada ...
s
broadcasting brands with its hotel, service station and TV rental
franchises. It is too early for him to formulate plans on that side, but
he knows what he wants to do with straight TV branding ...
19 Dec 1996
| by JULIAN LEE
Safeway s in-store TV system is a sign of things to come as big chains
meet the challenges of new...Safeway s in-store TV system is a sign of things to come as big chains
meet the challenges of new technology, writes Julian Lee
Supermarkets have seen the future - and they don t like ...
and auto pay
points are being introduced. Last week it began trials of an in-store TV
system that could ...
19 Dec 1996
will be headed by Mike
Phillips, deputy managing director of Worldwide Television, and will
sell on rights to BBC products across the globe.
Worldwide Television s marketing director Simon Sudbury ...
19 Dec 1996
on television was Procter re getting used
to the medium after lifting a self-imposed ban last year ...
their Christmas spend off outdoor and
into TV, poster companies have had to offer favourable deals to tempt ...
Dec 95 pounds 554.0m
Press pounds 289.5m
Television pounds 212 ...
19 Dec 1996
| by RAYMOND SNODDY
, there is no mistaking the fact that a new
bandwagon has started to roll in commercial television.
The discovery ...
with sex and violence in
television. When Daniel Defoe is the author - anything goes.
Rarely have ...
. Not even Paul Johnson could
complain about televising Defoe s novels - at least not until Michael
Grade ...
19 Dec 1996
| by JAMES CURTIS AND KAREN DEMPSEY
itself to cable and satellite television by
announcing a joint venture with Flextech to launch eight new channels
next year. The impact of Digital TV is yet to be felt, but Rupert
Murdoch ...
in January. TV s biggest ever sponsorship
deal marked a significant shift in Cadbury s marketing strategy ...