06 Dec 1996
| by LEXIE GODDARD
through wider coverage on, for example, chat shows or children s
television.
Reporting ...
, the organisation has helped re-vamp BBC TV s coverage of
snooker by helping to design a modernised set and new ...
by research which showed that although snooker is
the UK s most popular televised sport, consumers felt its ...
23 Aug 1996
| by REBECCA DOWMAN
Satellite and cable TV channel European Business News is shaking up its
PR with its first UK...Satellite and cable TV channel European Business News is shaking up its
PR with its first UK agency, a new public relations manager and the
promise of a European agency appointment.
The financial and business channel has just signed up Propeller
Marketing Communications after a two-way pitch ...
23 Aug 1996
| by JANET IZATT
launches in January next year and digital TV
begins broadcasting in December 1997. C5 poses the greatest ...
status as a public service broadcaster.
The launch of digital TV may be imminent ...
05 Jul 1996
| by MAGGIE BROWN
This week I sat through a long analysis of the current state of
television advertising, which...This week I sat through a long analysis of the current state of
television advertising, which demonstrated that you have to run a
commercial nine times on Sky One in order to match the impact of just ...
age group, the real
satellite television generation, these personalised methods were viewed ...
05 Jul 1996
| by uDanny Rogers
cent recall for the TV commercial.
Many feel that proper analysis is long overdue. In this way ...
sponsorship of all
the Irish television screened by ITV, top and tailing feature films like
The Field ...
07 Jun 1996
for
Ceskā” Televize the Czech Republic s state-owned television channel, and
was Czech language editor ...
24 May 1996
.
Satellite viewing takes off
Cable and satellite TV has taken more than a ten per cent share of TV ...
in television viewing report.
Agencies targeted by FENS
FENS (Future Events News Agency) has ...
apologised to over 272 peope who complained to the
Independent Television Commission after buying a special ...
24 May 1996
| by MICHAEL KAVANAGH
the series by
introducing footballer Paul Gascoigne into its television commercials,
as an additional ...
10 May 1996
| by JANET IZATT
Commercial television took another beating this week as the biggest
survey of UK advertisers...the latest blow to commercial TV, which
was criticised by the Independent Television Commission last week ...
Commercial television took another beating this week as the biggest
survey of UK advertisers showed growing dissatisfaction with the quality
of television programming.
The survey ...
10 May 1996
| by KATE NICHOLASJEREMY SLATER
BBDO.
The teaser campaign was closely followed by the star-studded TV
campaign, reputed ...
of
the new TV advertisements were rolled out to confirm that Pepsi had
teen-friendly status. In the run up ...
coverage included 74 mins 30 seconds of radio and one and a
half hours of television as well as almost ...