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NEWS: WPBSA lines up for a shot at a new image

through wider coverage on, for example, chat shows or children s television. Reporting ... , the organisation has helped re-vamp BBC TV s coverage of snooker by helping to design a modernised set and new ... by research which showed that although snooker is the UK s most popular televised sport, consumers felt its ...

NEWS: Propeller wins cable TV deal as EBN reviews PR

Satellite and cable TV channel European Business News is shaking up its PR with its first UK...Satellite and cable TV channel European Business News is shaking up its PR with its first UK agency, a new public relations manager and the promise of a European agency appointment. The financial and business channel has just signed up Propeller Marketing Communications after a two-way pitch ...

ANALYSIS: BROADCAST PR; PR is latest weapon in ITV’s ratings battle

launches in January next year and digital TV begins broadcasting in December 1997. C5 poses the greatest ... status as a public service broadcaster. The launch of digital TV may be imminent ...

MEDIA: Could ad agencies be in danger of losing the plot?

This week I sat through a long analysis of the current state of television advertising, which...This week I sat through a long analysis of the current state of television advertising, which demonstrated that you have to run a commercial nine times on Sky One in order to match the impact of just ... age group, the real satellite television generation, these personalised methods were viewed ...

FOCUS: INTEGRATED MARKETING; Mixing the right recipe for success

cent recall for the TV commercial. Many feel that proper analysis is long overdue. In this way ... sponsorship of all the Irish television screened by ITV, top and tailing feature films like The Field ...

NEWS: PR EUROPE

for Cesk— Televize the Czech Republic s state-owned television channel, and was Czech language editor ...

MEDIA: BRIEFS

. Satellite viewing takes off Cable and satellite TV has taken more than a ten per cent share of TV ... in television viewing report. Agencies targeted by FENS FENS (Future Events News Agency) has ... apologised to over 272 peope who complained to the Independent Television Commission after buying a special ...

CAMPAIGNS: PRODUCT LAUNCH; Nice Guy shows off his sour side

the series by introducing footballer Paul Gascoigne into its television commercials, as an additional ...

MEDIA: PR can benefit from TV failure

Commercial television took another beating this week as the biggest survey of UK advertisers...the latest blow to commercial TV, which was criticised by the Independent Television Commission last week ... Commercial television took another beating this week as the biggest survey of UK advertisers showed growing dissatisfaction with the quality of television programming. The survey ...

CAMPAIGNS: PRODUCT REBRANDING; Blue is the cola, PR is the game

BBDO. The teaser campaign was closely followed by the star-studded TV campaign, reputed ... of the new TV advertisements were rolled out to confirm that Pepsi had teen-friendly status. In the run up ... coverage included 74 mins 30 seconds of radio and one and a half hours of television as well as almost ...

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