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Until very recently television news seemed to be a relatively simple, although sometimes dangerous, business. There was the defining moment when a Swedish cameraman who worked for what is now Reuters Television inadvertently, or not, filmed his own death, apparently mesmerised by the image of the soldier...
The first television ads for Carlsberg-Tetley s rival to Caffrey s, Calder s Cream Ale, break next week as part of a pounds 4m launch for the hybrid beer. The ads, by Saatchi s and asks Where have you been all my lives? . Calder s is C-T s biggest product launch in 12 years (Marketing, May 6). C-T...
From life insurance to the ITC is just a change of perspective for Paul Smee
If a cable TV subscriber turns on the Weather Channel in Birmingham and gets information on local conditions, that demonstrates one of the strengths of the medium. If a subscriber to a TeleWest franchise finds the channel unavailable, however, even though a Bell Cable Media customer can get it, that...
Surprising results have emerged from a global study of TV habits. Enough similarities are apparent to suggest that pan-European brands and advertising can work.
What are the commercial issues facing digital TV? And will any of it add up to profit? We asked five leading industry figures.
Television rules on sponsorship and advertising-supplied programming are to under-go a major overhaul, allowing greater flexibility for advertisers and more prominent sponsorship branding.
Say the words cable and television to most people and in recent years it would have conjured up images of labourers with jackhammers tearing up the road.
Former music business PR man Mike Hales has been appointed editor, BBC Television Publicity.
The infomercials industry is losing patience with the ITC. Alasdair Reid reports
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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