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NEWS: New Haymarket title to be aimed at men who view quality TV

Haymarket Magazines (publisher of Campaign) is to launch a new title, the Box, about television...Haymarket Magazines (publisher of Campaign) is to launch a new title, the Box, about television ... -old men who like TV but are selective about what they watch. It will not be a listings title ... target of 50,000, Haymarket says the Box is intended to capitalise on the huge changes in TV ...

NEWS: Neil Morrissey adds directing to his Men Behaving Badly role

Neil Morrissey, one of the stars of the television series, Men Behaving Badly, has signed up as a...Neil Morrissey, one of the stars of the television series, Men Behaving Badly, has signed up as a commercials director with Smith Jones Brown and Cassie. Although he has no first-hand experience as a director, Morrissey believes the time he has spent in front of the camera as an actor ...

NEWS: Govt protects industry right to parody TV programmes

that the Government is to allow famous TV programmes to be parodied....that the Government is to allow famous TV programmes to be parodied. Over the past two years, the Government has been considering whether or not it should bring the format of TV and radio programmes under ... complaint lodged in the late-80s by the TV presenter, Hughie Green. Green objected to TV New Zealand ...

NEWS: Hooper’s Hooch takes to TV with quirky films

Hooper s Hooch became the first alcopop to advertise on TV this week with a perplexing new...Hooper s Hooch became the first alcopop to advertise on TV this week with a perplexing new ... of any direct appeal to underage drinkers, although some TV spots will be shown before the 9pm ... leadership so we are excited about the potential impact of a TV campaign. It gives us the chance to deal ...

NEWS: Newspaper work is more credible than TV for male readers

Men and older readers are likely to find newspaper ads more informative and credible than TV ads...Men and older readers are likely to find newspaper ads more informative and credible than TV ads, according to a survey of weekday national newspaper readers. However, 19 per cent of such readers ... in newspapers. JWT has also attempted to measure value in the TV market by creating different indices ...

MEDIA: TV MONITOR/A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

Client: British Airways Agency: Optimedia Buyer: Susie Martin Client: Safeway Agency: Zenith Media Buyer: Tracy Stern Client: BT Yellow Pages Agency: IDK Media Buyer: Simon Curley Programme: Moll Flanders TV station: ITV Meridian Date: 1 December, 21.00 Break ...

NEWS: Abbott Mead TV spots show BT’s caring side

BT unveils a pounds 1.5 million hearts and minds advertising campaign next week that focuses on the telecoms company s role as a caring corporate citizen.

NEWS: Competition increases as IPC unveils listings magazine

IPC is poised to unveil an upmarket listings magazine, entitled Film and TV Week, in a new twist...IPC is poised to unveil an upmarket listings magazine, entitled Film and TV Week, in a new twist ... of January. It will contain TV, cinema and video film reviews as well as TV listings, and is aimed ... settledown circulation figure of 150,000. A TV campaign is likely to help promote the title. One ...

NEWS: BBH scoops double win from Time and Adams store chain

Bartle Bogle Hegarty has beaten Leagas Delaney and M&C Saatchi to create the first TV advertising...to contribute to one of the world s iconic brands. Time aired its first US TV campaign for five years ...

NEWS: SMI Group lands first Euro job for Intel rival

to appear on European television, although it debuted on US TV in October, with the line: AMD @ work ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.