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CAMPAIGN CRAFT: CRAFT SECRETS; Tight budgets force BFCS to explode its teddy on the cheap

The NSPCC campaign isn t what it seems, apparently. Richard Cook investigates That advertising folk lie and deceive is now so well known as to be almost a commonplace. Television programmes are made on the subject and newspaper articles penned, but everyone, no matter how tarnished, has ...

FOCUS INTERNET: Can you escape from the Web?

-Fowler predicts this pattern will be rocked within three years, by the Internet-on-TV deal recently sewn up ... providers to watch. Multimedia: Video screenings on the Internet Television reckons to own ... , broadcasters can access a number of TV-oriented Internet sites which contain video clips and photographic ...

NEWS: Yellow M victorious in battle for Index’s catalogue business

s first work for the catalogue retailer - a nationwide TV campaign - breaks in January, supported ... -MEAL, Index spent just under pounds 300,000 on press and TV advertising in the year to the end of June, but it is preparing to give heavyweight national TV support to the brand in the coming year for the first time ...

NEWS: CIA does deal with consortium to sell dawn of year 2000

in discussions to find an international TV network to carry them. The company claims that the BBC, BSkyB, Nippon TV and others have expressed interest. At it simplest, FirstLight could be a 20-second ...

NEWS: 1996 Mad cows, fat cats and blue Pepsi

, Corporate Television News, the joint venture between ITN and Burson-Marsteller, also announces ... all parties battle to strengthen terrestrial TV s rights to major sporting events, opposed by a ... , Andre Agassi and Cindy Crawford into Gatwick to unveil a new TV campaign featuring the new look blue ...

MEDIA: In Brief

African Business Media. The deal also includes a TV production company, African Business Channel, which produces a nightly business news programme on national TV. Eshun takes reins at Arena Ekow ...

MEDIA: SPOTLIGHT ON; CAR ADVERTISING: Has Carlton overstretched in an effort to woo advertisers?

TV market used to be dead easy. The London weekday franchise has always been a natural home ... will continue to have the majority of Ford s London spend next year, Alan James, the head of TV buying ... it will be a very different TV market indeed. Getting into the right programming will be the main issue ...

Private view

Grimas Production company: Phoenix Films Exposure: Regional TV Elida Faberge Project ... : National TV Labour Party Project: Budget poster Client: Margaret McDonagh, general election ... : Kim Knott Production company: Eclipse Exposure: National TV Van den Bergh Foods ...

MEDIA: HEADLINER; Ginger man’s expansion plan focuses on media ownership

Breakfast Show. His TV credits include devising the original format for Don t Forget Your Toothbrush ... time you turn on the TV or radio. What we have to offer is the Ginger culture, Revell explains ... off and set up an airline or something that doesn t fit in with our core business which is TV, radio ...

MEDIA: PERSPECTIVE; Sport’s where the excitement is for new-media gurus

continued, ...will also sell the TV rights to the games it organises. This, in other words, is Nike ... question looms: what will the effect of digital TV be on sport? It s a bit of a puzzler. Digital is all ...

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