Jean-Paul Gaultier is putting pounds 750,000 behind a pre-Christmas national television campaign...Jean-Paul Gaultier is putting pounds 750,000 behind a pre-Christmas national television campaign to promote his scent for men, Le Male, launched in early 1996. The ad has been art-directed by Gaultier himself, who promises it will excite . The campaign, through Kenneth Green Associates ...
on television was Procter re getting used to the medium after lifting a self-imposed ban last year ... their Christmas spend off outdoor and into TV, poster companies have had to offer favourable deals to tempt ... Dec 95 pounds 554.0m Press pounds 289.5m Television pounds 212 ...
, Corporate Television News, the joint venture between ITN and Burson-Marsteller, also announces ... all parties battle to strengthen terrestrial TV s rights to major sporting events, opposed by a ... , Andre Agassi and Cindy Crawford into Gatwick to unveil a new TV campaign featuring the new look blue ...
and pulling spend off television....and pulling spend off television. It is to run a heavyweight campaign, through Mills s largest ... throughout Christmas, since alcohol advertisers begin to spend more on television. Sarah Hill, media group manager for Young The oral- care market as a general rule advertises on TV but Colgate Plax ...
drive through television, radio and press coverage. It is also organising a press trip to London ...
feature embargoed for 1 October was sold-in to the Daily Mail. TV stations were sent a VNR a few ... , GMTV and radio. BBC TV covered the story on all its news bulletins from breakfast to 9pm; ITN ... of pregnancy. National TV and press reached over 30per cent of the total adult population. An audit ...
attributed to rising advertising and television costs and a tendency for companies to use more targeted ...
December. Flextech gets into new media Cable and satellite TV company Flextech Television has ... with articles in newspaper and weekend supplements which scored seven per cent. TV advertising scored 14 per ... becomes managing editor. Join the debate on digital TV The Campaign for Press ...
of satellite and cable TV, scheduling is set to sharpen in 1997. But one media source said ...
Television viewers would like to wash Head s annual survey of 500 people voted it the most...Television viewers would like to wash Head s annual survey of 500 people voted it the most irritating ad on the box. The ad shows a woman throwing away the hat that she wore to her hairdresser to hide her dandruff. Half of those surveyed chose the ad as the most annoying. Two ads ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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