the globe and may return to television advertising for the first time in more than a decade....the globe and may return to television advertising for the first time in more than a decade ... of the few large firms currently advertising its brand on television. The market for professional ... s agency roster is expected. In the UK, Luck said it was possible that Coopers would return to TV ...
itself to cable and satellite television by announcing a joint venture with Flextech to launch eight new channels next year. The impact of Digital TV is yet to be felt, but Rupert Murdoch ... in January. TV s biggest ever sponsorship deal marked a significant shift in Cadbury s marketing strategy ...
. The pitch for the work, which will be mainly below-the-line with about pounds 5m for TV ads, is expected ...
. A poster campaign, featuring the same personalities, will roll out in January to support the TV ...
lack of confidence in TV s brand- building capabilities. Here is a summary of the major banks activities with some personal comments. Barclays: Now planning to return to TV branding after a long gap. Why? Midland: Compelling TV commercials through St Luke s. Plodding press work - meet ...
times. TV interviews ranged from Network News to the Jonathan Ross Show. The international report ...
Royal & Sun Alliance will introduce itself to consumers this week with its first TV ads since...in their own right, but after six months absence from TV awareness is bound to decline. We need to ensure ...
MasterCard International is putting pounds 1.5m into a TV campaign to raise consumer and retailer...MasterCard International is putting pounds 1.5m into a TV campaign to raise consumer and retailer awareness of its brand following the decision to kill off Access. Running until January 12, the campaign, through Publicis, shows retailers replacing Access signs with those for MasterCard in shop ...
Union will step up its brand-building activity next year with a TV campaign through Saatchi ...
British women believe television ads are boring, stereotypical, treat them like idiots...British women believe television ads are boring, stereotypical, treat them like idiots and are sexist, according to a new survey which suggests advertising agencies are out of touch with the 90s woman. The research, by Grey Advertising, covered a survey of 220 women aged between 15 and 45 ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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