to remove filtersCAMPAIGNS: CRISIS MANAGEMENT; Playing down a fear of disease
19 Jul 1996 | by ROBERT GRAY
the following day. Broadcast coverage on the Friday included the main ITV and BBC TV news programmes, Sky, BBC ...
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NEWS: Countrywide scoops a third of PRCA accolades
19 Jul 1996 | by REBECCA DOWMAN
-Marsteller, for its trial run of British Airways TV; and Edelman PR for the launch of SC Johnson Wax s Raid range ...
ANALYSIS: MERGERS; Novartis treads the PR path for drugs merger
19 Jul 1996 | by ROBERT GRAY
it was more than printed ads and TV, adds Walter von Wartburg, Novartis designated head of communications ... following its merger. For the first time it is running a corporate TV advertising campaign. Its purpose ...
FOCUS: ADVERTORIALS; Securing write of way from editors
03 May 1996 | by NICK PURDOM
, Virgin Direct had run advertisements in national papers and a mould-breaking television campaign ...
FOCUS: HEALTHCARE PR; Swallowing the bitter pill of drug legislation
01 Mar 1996 | by ROBERT GRAY
across the UK based on the format of the BBC television programme Question Time. The meetings ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
