to remove filtersNEWS: Retailer to widen Gap in Europe
12 Dec 1996
a move onto TV for the brand . It is thought that ads will continue to be created ... is keen on the use of new media and is to increase the use of TV campaigns. The Gap operates 70 ...
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NEWS: Jean-Paul Gaultier...
19 Dec 1996
Jean-Paul Gaultier is putting pounds 750,000 behind a pre-Christmas national television campaign...Jean-Paul Gaultier is putting pounds 750,000 behind a pre-Christmas national television campaign to promote his scent for men, Le Male, launched in early 1996. The ad has been art-directed by Gaultier himself, who promises it will excite . The campaign, through Kenneth Green Associates ...
NEWS: McCanns gets pounds 8m European branding for Russell Athletic
01 Nov 1996
8 million task of running its first pan- European TV branding campaign....Russell Athletic, one of the world s largest textile brands, has handed McCann-Erickson the pounds 8 million task of running its first pan- European TV branding campaign. Britain, where ... move on to European TV was a one-off campaign two years ago on MTV to highlight and support its ...
NEWS: Guess’s ‘cheat’ film takes three awards at Craft showpiece
25 Oct 1996 | by EMMA HALL
The cheat ad for Guess jeans emerged victorious at the inaugural British Television Advertising...The cheat ad for Guess jeans emerged victorious at the inaugural British Television Advertising Craft Awards, picking up the top accolade for best crafted commercial, plus arrows for direction (Andy Morahan) and editing (John Smith). Paul Street at Streetlight was voted best new director ...
THIS WEEK: Diesel ads banned for sacrilege
24 Oct 1996
Cult clothing firm Diesel s latest cinema ads have been banned over fears they would be seen as mocking the Christian faith. Diesel has filmed a spoof TV evangelical show called Jesus Lives ... . We feel that it s an innocent and amusing take on the corrupt industry of TV evangelism. ...
NEWS: HOTLINE
11 Oct 1996
: There is no announcement at this time . OKTV, which claims to be the UK s first interactive TV service, has ... s Website. It won the account from Webmedia after developing a screen-saver around the current TV campaign. The site will use Shockwave and Java software and will carry original footage from the TV ad and a high ...
MARKETING MIX: Persuaders persuaded
26 Sep 1996
Office of Information, Playboy TV and the News of the World. He is, however, a sucker for selective...As founder and managing director of integrated advertising agency Maher Bird Associates, Stephen Maher has, in almost three years, built a pounds 30m business with clients including Next, the Central Office of Information, Playboy TV and the News of the World. He is, however, a sucker for selective ...
ADVERTISING & PROMOTION: CAMPAIGN OF THE WEEK; Levi’s
26 Sep 1996 | by JULIAN LEE
Julian Lee Deputy news editor Marketing You can always rely on the explosive talent of Levi s and Bartle Bogle Hegarty to give you more than just an ad. And Riveted , which marks Levi s return to terrestrial TV, is no exception. Here is unabashed denim-wrapped drama posing as a jeans commercial ...
ADVERTISING & PROMOTION: BRIEFS
26 Sep 1996
union s history, will include TV, radio and press work. It will run through-out October. Timed ...
MEDIA: TV MONITOR/A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN
20 Sep 1996
Client: American Express Agency: TMD Carat Buyer: Mark Griffiths Client: Littlewoods Pools Agency: BBJ Buyer: Shaun Jordan Client: Orange Agency: WCRS Buyer: Peter Bennett Programme: Champions League, Juventus vs Manchester United TV station: ITV Granada/Border Date: 11 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
