to remove filtersNEWS: Abbott Mead TV spots show BT’s caring side
13 Dec 1996 | by GORDON MACMILLAN
BT unveils a pounds 1.5 million hearts and minds advertising campaign next week that focuses on the telecoms company s role as a caring corporate citizen.
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NEWS: BT funding deal is first for ITV
19 Dec 1996 | by ANNA GRIFFITHS
In a first for British television, BT is to wholly fund a programme which will be screened...In a first for British television, BT is to wholly fund a programme which will be screened in prime-time across the ITV network during Christmas, and focus on the benefits of communication ... director, said: There s only so much you can do with advertising. TV programming is probably the most ...
NEWS: SMI Group lands first Euro job for Intel rival
13 Dec 1996 | by GORDON MACMILLAN
to appear on European television, although it debuted on US TV in October, with the line: AMD @ work ...
MEDIA: For the record
13 Dec 1996
can be won from TV companies and say talks are underway with LWT and Channel 4. Latest ABC ... , Televirtual, the site features a virtual office where the user can interact with a virtual TV, calculator ... was marketing manager. She has worked at Young and Rubicam and Scottish Television. The More Group has ...
INTERACTIVE: BEHIND THE HYPE/INTERACTIVE TV; How operators are vying to complete the interactive
29 Nov 1996 | by MEG CARTER
Digital interactive TV may be on the way - but will it be delivered by satellite or cable? Meg...Digital interactive TV may be on the way - but will it be delivered by satellite or cable? Meg Carter reports The digital TV revolution is dawning and with it will come a new generation ... on an interactive test involving Kellogg s Frosties. The company has also experimented with basic interactive TV ...
INTERACTIVE: CASE STUDY/BT TOUCHPOINT; BT’s talking kiosks provide a direct line to the consumer on the street
29 Nov 1996 | by GORDON MACMILLAN
Advertisers were quick to sign up to BT s Touchpoint kiosks. Gordon MacMillan reports on what they offer If you re walking through the Trocadero or the National Gallery and see someone being spoken to by a television sited in a futuristic kiosk, do not panic. You have spotted one of the BT ...
MARKETING ONLINE: Murdoch takes the Net further
28 Nov 1996 | by ANDY FRY
The imminent arrival of digital television has alerted many to the gatekeeping ambitions of Rupert...The imminent arrival of digital television has alerted many to the gatekeeping ambitions of Rupert Murdoch. However, there is more to the future of television than digital technology (see page 22). Murdoch s opposition should comfort itself with the parallel development of the Internet. IBM ...
NEWS: STOP PRESS
28 Nov 1996
Live TV s chief, Kelvin MacKenzie, has hit back at the ITC over its warning on breaching the Codes...Live TV s chief, Kelvin MacKenzie, has hit back at the ITC over its warning on breaching the Codes of Sponsorship and Advertising Breaks. He said sponsorship was key to original programming on cable, and called for more relaxation of advertising rules to encourage the industry. Pepsi ...
NEWS: Briefs
28 Nov 1996
mark this quarter, according to figures from the Independent Television Commission. Centre ...
MEDIA: MEDIA CHOICE; ELLE Decoration
28 Nov 1996 | by GRAHAM APPLEBY
to lifestages. Whole TV channels are too - for example, Nickelodeon, TCC and the soon-to-be launched Rapture ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
