to remove filtersNEWS: Robson Brown wins battle for Northern Electric’s pounds 4m task
06 Dec 1996
will break next summer. A TV-led campaign is planned, featuring direct mail, press, radio, outdoor ...
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NEWS: SMI Group lands first Euro job for Intel rival
13 Dec 1996 | by GORDON MACMILLAN
to appear on European television, although it debuted on US TV in October, with the line: AMD @ work ...
NEWS: STOP PRESS
28 Nov 1996
Live TV s chief, Kelvin MacKenzie, has hit back at the ITC over its warning on breaching the Codes...Live TV s chief, Kelvin MacKenzie, has hit back at the ITC over its warning on breaching the Codes of Sponsorship and Advertising Breaks. He said sponsorship was key to original programming on cable, and called for more relaxation of advertising rules to encourage the industry. Pepsi ...
NEWS: Briefs
28 Nov 1996
mark this quarter, according to figures from the Independent Television Commission. Centre ...
MEDIA: MEDIA CHOICE; ELLE Decoration
28 Nov 1996 | by GRAHAM APPLEBY
to lifestages. Whole TV channels are too - for example, Nickelodeon, TCC and the soon-to-be launched Rapture ...
ADVERTISING & PROMOTION: Agency of the week: MEDIAPOLIS
28 Nov 1996
for WCRS s TV- buying) put it among the top six UK buying points. Although Mediapolis has been ...
DESIGN: Breaking out of the box
28 Nov 1996 | by DAVID REDHEAD
you can use it as a TV and to play music, it still doesn t fit comfortably into the landscape ...
MARKETING FOCUS: Wire we waiting?
14 Nov 1996 | by JAMES CURTIS
Brennan, vice-president of research at Flextech Television, one of the sponsors of futura.com, says: TV ... administered by the University of Leeds, the Independent Television Commission and Ogilvy a few people who ... are adopting the sleek black category codes of audio and TV in an attempt to position the PC as a must ...
MARKETING TECHNOLOGY: IT and miss
14 Nov 1996 | by RACHEL MILLER
. When it comes to reaching large groups of consumers, the report says: TV-based home shopping remains ... . It is likely to increase in importance with the emergence of digital television, which will encourage ...
NEWS: DMB&B set to take Epson back on to TV with pounds 2m campaign
08 Nov 1996
Epson has appointed DMB&B and the Media Centre to spearhead a return to television advertising...Epson has appointed DMB Epson was looking for a full-service agency with experience in TV and brand leadership. The campaign consists of one 30-second and one ten-second spot. The 30- second ad uses striking visuals to convey the features a customer looks for in a photo-real image ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
