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Leo Burnett beats Dorland to pounds 2m John West account

John West is set to return to television advertising after six years following the appointment...John West is set to return to television advertising after six years following the appointment of Leo Burnett to its pounds 2 million full-service account. Burnetts won the canned-fish brand ... West was a heavy TV advertiser in the 70s and 80s with the line: It s the fish that John West ...

BACKBITE

categories - beer advertising? Holsten Pils abandoned television for print and ended up with an easier way...Is it me or has this year been pretty undistinguished for one of the industry s most feted categories - beer advertising? Holsten Pils abandoned television for print and ended up with an easier way to change your life ; Castlemaine XXXX produced the excellent vignettes campaign then neglected to give ...

HEA takes hard line on youth smoking

their lives are being featured in a new Government TV campaign to convince young people that cigarettes...Cancer and lung disease victims telling their own harrowing stories of how smoking destroyed their lives are being featured in a new Government TV campaign to convince young people that cigarettes are uncool . Abbott Mead Vickers BBDO has produced the films, part of a pounds 2.5 million ...

US advertisers fight for a place in the Super Bowl spectacle - The big game has become a showcase for the year’s best ads

On 25 January, 160 million Americans will gather round their TV sets for the football highlight...On 25 January, 160 million Americans will gather round their TV sets for the football highlight of the season. Adland s finest will eagerly scan the commercial breaks for the year s hottest commercials ... Football League s Super Bowl has always been a top-rated TV programme in the US. But its status as a ...

The People’s Jury: Viewers thirst for polar bears - Coca-Cola’s cute animals proved appealing to, well, everybody

, on the phone - love the polar bears that have resurfaced in the soft-drinks giant s pre-Christmas TV campaign..., on the phone - love the polar bears that have resurfaced in the soft-drinks giant s pre-Christmas TV ... new TV ads, or old executions back on air, and asks two groups of 500 viewers what they think ...

FCA! depicts Wales as the ideal place to relax on holiday

with television advertising in May, when most people book their summer holiday. ...

HOTLINE

television. In the meantime, the measurement of digital TV services will be undertaken by additional ... , creative directors and heads of TV, is expected to discuss how well the industry has overcome ... . BARB, the official TV audience measurement system, is extending the contract for collecting ...

MGM to fund Nigel Allmond start-up

operation. Allmond worked on the BT television account for 13 years, starting out at IDK ...

INTERNATIONAL: WHAT’S HOT IN GERMANY

on the move in the television ads. This is a very relaxed car campaign. It was created by Weber, Hodel ...

THE HIGHS AND LOWS OF 1997 - Stefano Hatfield on the year when Bates fired Tim Ashton, Rapier Stead & Bowden’s C&W win caused a shock, the nation suffered Spice Girls overkill and the BBC treated us to a perfect day

hello to Wonderbra and goodbye to the old ads... the Media Centre wins the COI s TV and press ... )... Ford Fiesta TV and print (O s clever daddy puts some of its other work to shame (Leo Burnett ... s is lovely (St Luke s)... Batchelors Super Noodles is very funny (Mother)... Marmite TV and posters are a ...

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