19 Dec 1997
| by KAREN YATES
John West is set to return to television advertising after six
years following the appointment...John West is set to return to television advertising after six
years following the appointment of Leo Burnett to its pounds 2 million
full-service account.
Burnetts won the canned-fish brand ...
West was a heavy TV advertiser in the 70s and 80s with the line:
It s the fish that John West ...
19 Dec 1997
| by CAROLINE MARSHALL
categories - beer advertising? Holsten Pils
abandoned television for print and ended up with an easier way...Is it me or has this year been pretty undistinguished for one of
the industry s most feted categories - beer advertising? Holsten Pils
abandoned television for print and ended up with an easier way to
change your life ; Castlemaine XXXX produced the excellent vignettes
campaign then neglected to give ...
19 Dec 1997
| by JOHN TYLEE
their lives are being featured in a new
Government TV campaign to convince young people that cigarettes...Cancer and lung disease victims telling their own harrowing stories
of how smoking destroyed their lives are being featured in a new
Government TV campaign to convince young people that cigarettes are
uncool .
Abbott Mead Vickers BBDO has produced the films, part of a pounds 2.5
million ...
19 Dec 1997
| by RICHARD KATZ
On 25 January, 160 million Americans will gather round their TV
sets for the football highlight...On 25 January, 160 million Americans will gather round their TV
sets for the football highlight of the season. Adland s finest will
eagerly scan the commercial breaks for the year s hottest commercials ...
Football League s Super Bowl has always been a top-rated TV
programme in the US. But its status as a ...
19 Dec 1997
| by JOHN OWEN
, on the phone - love the
polar bears that have resurfaced in the soft-drinks giant s
pre-Christmas TV campaign..., on the phone - love the
polar bears that have resurfaced in the soft-drinks giant s
pre-Christmas TV ...
new TV ads, or old
executions back on air, and asks two groups of 500 viewers what they
think ...
19 Dec 1997
| by MAIRI CLARK
with television advertising in May, when most people book
their summer holiday.
...
19 Dec 1997
| by ANNA GRIFFITHS
television.
In the meantime, the measurement of digital TV services will be
undertaken by additional ...
, creative
directors and heads of TV, is expected to discuss how well the industry
has overcome ...
.
BARB, the official TV audience measurement system, is extending the
contract for collecting ...
19 Dec 1997
| by ELEANOR TRICKETT
operation.
Allmond worked on the BT television account for 13 years, starting out
at IDK ...
19 Dec 1997
| by VERONIKA CLASSEN, the chief creative of
on
the move in the television ads. This is a very relaxed car campaign. It
was created by Weber, Hodel ...
19 Dec 1997
| by STEFANO HATFIELD
hello to Wonderbra and goodbye to the old ads... the Media
Centre wins the COI s TV and press ...
)... Ford Fiesta TV and print (O s clever daddy puts some of its other work to shame (Leo
Burnett ...
s is
lovely (St Luke s)... Batchelors Super Noodles is very funny (Mother)...
Marmite TV and posters are a ...