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FOR THE RECORD

19 Dec 1997 | by ALASDAIR REID

MTV Networks Europe is to launch an interactive digital music television service, M2. Peter Good...MTV Networks Europe is to launch an interactive digital music television service, M2. Peter Good, a former MTV Europe employee, will be managing editor of the operation, which will place equal ... linked up with the Box, the cable music television channel, to create an interactive sponsorship, Get ...

FCA! depicts Wales as the ideal place to relax on holiday

19 Dec 1997 | by MAIRI CLARK

with television advertising in May, when most people book their summer holiday. ...

-business. Mairi Clark discovers how Ogilvy & Mather focused on press and TV to approach an Internet-wary audience

12 Dec 1997 | by MAIRI CLARK

is to go on the TV campaign, which broke at the start of December. The ads, set in office locations ... . The TV campaign reflects conversations I have overheard in offices. People are aware of the Net ...

MEDIA: In Brief - Web site guide from Teletext

12 Dec 1997 | by ROBERT GRAY

broadcasting. As well as terrestrial and satellite listings, TV Plus on the web features TV features...Teletext has launched an Electronic Programme Guide on its web site in preparation for digital broadcasting. As well as terrestrial and satellite listings, TV Plus on the web features TV features and interviews. ...

CAMPAIGN INTERACTIVE: BEHIND THE HYPE/INTERNET PRODUCTS - Net gizmos in danger of pushing users beyond endurance. Website users are prey to hype when it comes to Net add-ons. Simon Waldman unpicks myth from reality

12 Dec 1997 | by SIMON WALDMAN, the Guardian’s dep

about on press releases. You read about it in magazines and see it on TV. It is wonderful, exciting ... companies are even showing their television ads on it, which is a neat idea, but rather like making people ... . CHANNELS The hype Microsoft s TV-like stations. Interactive, multimedia content only a click away ...

FOCUS: HOME COUNTIES - Catching pitches from a home base/Agencies in the Home Counties can offer the advantages of a close proximity to London, but without the costly overheads

12 Dec 1997 | by ROBERT GRAY

Breakfast and regional television. It seems to me that post-recession PR has brought a new era ...

MEDIA: FOR THE RECORD

12 Dec 1997 | by ALASDAIR REID

. Woman, Woman s Own, Woman s Realm, Woman s Weekly, Chat, Now and What s on TV are affected. Alan Green ... Mizen, the broadcast manager at TMD Carat, has moved to MBS to become the joint TV buying manager, working alongside Vicky Knapp. Mizen will be working across the portfolio of TV accounts, including ...

Media Profile: The mag from the Ministry - Pauline Haldane, editor, Ministry

05 Dec 1997 | by STEPHEN ARMSTRONG

price of pounds 2.40 and a print run of 120,000 - is a lifestyle title, covering film, television ... Assistant editor, TV Hits 1995 Projects editor, Attic Futura 1996 Editor-in-chief, Blah Blah ...

OPINION: Why Leagas, BDDH and JWT deserve top tasks

28 Nov 1997 | by NICK JOHNSON

TV and radio services, as well as the new 24-hour domestic TV news channel, News 24, and the BBC ...

SPOTLIGHT ON: DIRECT MARKETING: Has integration come of age as media shops plan ahead? - As Royal Mail goes to TMD, Richard Cook looks at the status of direct marketing

28 Nov 1997 | by RICHARD COOK

forms of communication, including direct mail, alongside TV, press and outdoor when planning the media ... bridled at the description media neutral , and which prided itself on its abilities in the TV buying ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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