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Private View

, consistent, much talked about cult of a TV ad. Either that, or they re really crap at this business ... cool purity about what they do. Their TV advertising, like their bus-sides, resonates a consistent ... s favourite by TV Times readers or such like. The Christmas campaign consisting of six 30-second spots ...

PUBLIC RELATIONS: Changing channels - PR companies have been slow to specialise in broadcast media, but now clients are demanding greater expertise

of television must be the single most important factor in the PR boom we have seen in the UK. But that would...and significance of television must be the single most important factor in the PR boom we have seen in the UK ... into the market six years ago it was obvious the PR community was afraid of TV, says David Davis, senior vice ... . Dewe Rogerson set up its broadcast team a little over a year ago and recruited TV journalist Sarah ...

MEDIA: In Brief - Web site guide from Teletext

broadcasting. As well as terrestrial and satellite listings, TV Plus on the web features TV features...Teletext has launched an Electronic Programme Guide on its web site in preparation for digital broadcasting. As well as terrestrial and satellite listings, TV Plus on the web features TV features and interviews. ...

THIS WEEK’S BIG QUESTION: Who or what represented the best and worst of PR in 1997?

the decision was the condescending way he explained it on television. That completely shattered my illusion ...

REVIEW: Marketing and advertising news in the week’s press ..

-awaited assault on the British digital TV market following revelations that senior personnel from his company ... The Independent Television Commission has ruled that flight prices advertised on Teletext, Oracle or other ...

Coming back in from the cold: After years of playing the global outcasts South African businesses are having to learn how to walk again in the international business world - and are leaning heavily on PR in their efforts. Kate Nicholas reports

Downing, director of corporate communications for Africa s leading pay TV network MNET points out: A ... defined audiences. There are three state-owned television channels broadcasting variously in Afrikaans and English as well as the main African languages. However, under-funding in television has led ...

FOCUS: HOME COUNTIES - Catching pitches from a home base/Agencies in the Home Counties can offer the advantages of a close proximity to London, but without the costly overheads

Breakfast and regional television. It seems to me that post-recession PR has brought a new era ...

CAMPAIGNS: Spice Girls turn to poppy power - Charity PR

papers, TV and radio stations were invited to send one representative. To introduce the launch ... by Biss Lancaster, which wrote dozens of letters asking TV presenters to wear poppies. Newspaper editors were requested to carry a poppy on their mastheads. The agency also approached TV soap opera ...

MEDIA Profile: Channel 4’s news crusader - Jim Gray, editor, Channel 4 News

to get the balance wrong and produce sound journalism that makes dull TV. What we have to be careful ... to the TV screen waiting for the results from the teleprinter. He s hoping for a St Mirren victory ...

Diary: No point crying over spilt investments when there’s work to be done

One man watched the TV pictures of a blubbing Yamaichi Securities president Shohei Nozawa...One man watched the TV pictures of a blubbing Yamaichi Securities president Shohei Nozawa with rather more amazement than the rest of us. For the collapse of the massive Japanese investment house ruined the weekend of Ronald Hepburn, along with many Japanese investors. Hepburn joined ...

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