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THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: THE JUDGES

Gail Smith - Capital Radio David Thatcher - Sky Television Andrew Burgess - Tri ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: GOLD AWARD

had wit, the artwork was outstanding, the TV commercials were brilliantly witty. You could ... , press inserts, TV, direct response radio, and posters were all used to great effect to deliver ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - DRTV

in a TV ad competition which attracted a high proportion of entries. An ongoing programme ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - RADIO

their messages to improve the cost-effectiveness of fundraising. The visual images in the NSPCC s TV ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: INDUSTRY DEVELOPMENT - MARKETING SERVICES

agencies in TV advertising received film viewers which contained their own work and demonstrated how ...

HOTLINE

television and a planned move into pay-TV would bring new opportunities for growth. The Teacher ...

SPOTLIGHT ON: DIRECT MARKETING: Has integration come of age as media shops plan ahead? - As Royal Mail goes to TMD, Richard Cook looks at the status of direct marketing

forms of communication, including direct mail, alongside TV, press and outdoor when planning the media ... bridled at the description media neutral , and which prided itself on its abilities in the TV buying ...

Kellogg kills off Mrs K campaign

marketing communications. Kellogg has shown two different TV executions starring Mrs K and spent ...

Mars to sound out pop tour TV

at London Arena on November 30, is owned by Cube TV. Fiona Ryder, managing director of Cube TV ... after Mars Bar and Galaxy. The company spends over pounds 3m advertising Twix, principally on TV ...

STOP PRESS

by clicking on areas of associated firms Web sites including Shell and UCI. Sky Television has ...

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