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SPOTLIGHT ON: DIGITAL TV: Is there safety in numbers in the digital television market? - Richard Cook wonders who stands to benefit the most from the BSkyB-C&W deal

21 Nov 1997 | by RICHARD COOK

There is safety in numbers. For smaller companies faced with a bad-tempered behemoth of a rival, a show of solidarity can sometimes provide just about the only crumb of comfort going. The cable industry believed a united front against the might of BSkyB might just see it through.

FORUM: Can Channel 4’s new marketer extend the brand? - As the former Channel 5 marketing boss, David Brook, begins his Channel 4 assignment, he will have branded merchandise on his mind. Is television brand extension overrated? Or is there scope

21 Nov 1997 | by RICHARD COOK

There was a time, not so long ago, when a simple question, such as What s on the telly tonight? , provoked a simple answer, not a lengthy monologue. A time when a TV listings guide was a single sheet of paper on which was printed a short list of programmes and times.

C&W and BSkyB set to trial digital television

14 Nov 1997 | by CLAIRE BEALE

Digital television trials are to launch in the UK before Christmas following a deal signed last week between Cable & Wireless and British Sky Broadcasting.

British Academy of Film and Television Arts split account

14 Nov 1997 | by SIR BERNARD INGHAM, who writes for the

The British Academy of Film and Television Arts has split its PR account between MacLaurin Communications and Freud Communications as part of a bid to raise the profile of its awards. MacLaurin will handle the BAFTA television and children s programmes awards, and its recently acquired subsidiary Powerhouse...

Campaign Report on Television: New boss new ITV - can Richard Eyre really change the Network Centre?/The industry will soon discover if Richard Eyre can stamp his authority on ITV and tackle the problems he has inherited

07 Nov 1997 | by RICHARD COOK

Like Bill Clinton, a fellow chief executive of sorts, the new man at ITV has settled on the first 100 days of his reign as a crucial first test. Clinton s were supposed to usher in a number of social and economic changes, the like of which hadn t been seen in the US for 30 years or more. They ultimately...

Campaign Report on Television: Survival in a multi-channel world - A killer instinct is essential to fend off the competition in the TV jungle. This means big budgets and the best shows, says David Cuff

07 Nov 1997 | by DAVID CUFF

Is television becoming more like the magazine market? Success for a TV station means a combination of the right image, appealing programmes and appropriate scheduling. The same applies to magazines, where image, content and layout are vital. The forgiving consumer may tolerate a bad image if the other...

Campaign Report on Television: It sounds great but will Web TV ever take off? - Will the TV, with its vast household penetration, surpass the PC as the medium for the Internet?

07 Nov 1997 | by GORDON MACMILLAN

The PC was set to be the technology of the future and the centre of the home entertainment world, according to the hype. The PC was to converge with TV, the Web, e-mail and computer games. However, this vision has failed to live up to expectations.

FORUM: Can cinema break through the 1 per cent barrier? - You have to go back to the days when colour television was still a novelty to find cinema at as popular a level as it is these days. Admission figures should top the 130 million mark this year on t

17 Oct 1997 | by ALASDAIR REID

It s been a good year for cinema. Bankers such as Men in Black and the Lost World: Jurassic Park romped home and less fancied runners such as the Full Monty delivered as well. Still to come is the new Bond film and, er ... the Spice Girls. Who else? Spice World isn t due for release until Boxing Day,...

Media: Can TV ads survive digital? - Digital television will see the death of traditional television ads, marketers were warned last week. But Amanda Lutchford argues that conventional spot advertising will be around for some time to come

16 Oct 1997 | by AMANDA LUTCHFORD

At the Chartered Institute of Marketing s annual lecture last week, Channel 5 s chief executive David Elstein warned that the digital age of television could make traditional TV commercials a thing of the past.

CAMPAIGN REPORT: EUROPEAN MEDIA - Bureaucracy for broadcasters - The amendments of the Television Without Frontiers EU directive have been welcomed by both broadcasters and advertisers

26 Sep 1997 | by ROBERT GRAY

In October 1989, the European Union adopted the Television Without Frontiers directive with the purpose of ensuring the free movement of TV broadcasts throughout the community. After two- and-a-half years of discussions, beginning at the tail end of 1994, an updated version of the directive was agreed...

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