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Leo Burnett beats Dorland to pounds 2m John West account

John West is set to return to television advertising after six years following the appointment...John West is set to return to television advertising after six years following the appointment of Leo Burnett to its pounds 2 million full-service account. Burnetts won the canned-fish brand ... West was a heavy TV advertiser in the 70s and 80s with the line: It s the fish that John West ...

INTERNATIONAL: Maverick to mainstream - how Fox helped Murdoch shake up the US TV establishment

in television. The dirty digger who dumbed down the Times, put nipples in the Sun and made it more difficult...in television. The dirty digger who dumbed down the Times, put nipples in the Sun and made it more difficult ... , Murdoch is primarily a film and television man. He claims he s the biggest in the business by virtue ... . And the centre of that empire is the Fox group of companies in the US, including the Fox Television Network ...

FOR THE RECORD

MTV Networks Europe is to launch an interactive digital music television service, M2. Peter Good...MTV Networks Europe is to launch an interactive digital music television service, M2. Peter Good, a former MTV Europe employee, will be managing editor of the operation, which will place equal ... linked up with the Box, the cable music television channel, to create an interactive sponsorship, Get ...

CAMPAIGN DIARY: I’M ONLY A PUNTER BUT ..

watching television at home, walk out of the room during the commercial break and listen to the ads...Call me a scrooge if you like, but what exactly is happening to Christmas? The next time you re watching television at home, walk out of the room during the commercial break and listen to the ads. They are all the same. This Christmas, why not drop into big warehouse-type retailer ...

TV MONITOR/A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

Programme: British Comedy Awards TV station: ITV, Central Date: 13 December, 21.00 Break...Programme: British Comedy Awards TV station: ITV, Central Date: 13 December, 21.00 Break transmission time: 21.20 BARB: ABC1 Housewives 18.5 TVRs BARB: 4(ABC1 women) The wonder of this annual event, the British Comedy Awards, is that there is enough material to fill two and-a-half hours ...

BACKBITE

categories - beer advertising? Holsten Pils abandoned television for print and ended up with an easier way...Is it me or has this year been pretty undistinguished for one of the industry s most feted categories - beer advertising? Holsten Pils abandoned television for print and ended up with an easier way to change your life ; Castlemaine XXXX produced the excellent vignettes campaign then neglected to give ...

INTERNATIONAL: MEDIA GIANTS (SPONSORED BY MOTHER TONGUE WRITERS)

FOX BROADCASTING COMPANY TERRESTRIAL Fox Television Network Owns 22 terrestrial ... channels PRODUCTION Twentieth Century Fox Television Production company developing television programming for the all US networks, for Murdoch s television interests around the world ...

CAMPAIGN DIARY: YOU MUST REMEMBER

Congratulations to Nicholas Mamier at NBC who correctly identified last week s ads as: 1. Polaroid; 2. Electrolux; 3. IBM. He wins the bottle of champagne. This week s theme is Christmas and we have a signed copy of Martin Lambie-Nairn s hard-back book, Brand Identity for Television ...

Abbey National takes Independent for a day

major TV campaign as part of a pounds 10 million repositioning through Euro RSCG Wnek Gosper and TMD...major TV campaign as part of a pounds 10 million repositioning through Euro RSCG Wnek Gosper and TMD ... : To make life less complicated there s only one advertiser in today s Independent. The TV ... will be used on all Abbey National s promotional material, including press and radio ads. The TV ...

HEA takes hard line on youth smoking

their lives are being featured in a new Government TV campaign to convince young people that cigarettes...Cancer and lung disease victims telling their own harrowing stories of how smoking destroyed their lives are being featured in a new Government TV campaign to convince young people that cigarettes are uncool . Abbott Mead Vickers BBDO has produced the films, part of a pounds 2.5 million ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.