18 Dec 1997
| by ANNE-MARIE CRAWFORD
Wella has clinched a deal to sponsor the new series of Friends on
Sky Television in a move which...Wella has clinched a deal to sponsor the new series of Friends on
Sky Television in a move which places a question mark over its
high-profile association with Channel 4.
The haircare company has struck a pounds 500,000 deal through Drum PHD
to promote its shampoo and conditioner brand ...
18 Dec 1997
| by ROBERT GRAY
of television must be the single most
important factor in the PR boom we have seen in the UK. But that would...and significance of television must be the single most
important factor in the PR boom we have seen in the UK ...
into the market six years ago it was obvious the PR
community was afraid of TV, says David Davis, senior vice ...
.
Dewe Rogerson set up its broadcast team a little over a year ago and
recruited TV journalist Sarah ...
18 Dec 1997
| by JEREMY BULLMORE
television campaign, which launches on Boxing
Day. The star of BBC detective drama series Jonathan Creek...Alan Davies extols stress-free banking at Abbey National in the
bank s pounds 10m national television campaign, which launches on Boxing
Day. The star of BBC detective drama series Jonathan Creek will appear
in a series of executions created by Euro RSCG Wnek Gosper set to run
through the new year ...
18 Dec 1997
| by MATTHEW HOOPER
Q: Which of the following TV commercials do you remember seeing
recently?...Q: Which of the following TV commercials do you remember seeing
recently?
LAST ACCOUNT AGENCY/TV BUYER %
WEEK
1 (1) BT Abbott Mead Vickers BBDO/
The Negotiation Centre 84 ...
18 Dec 1997
| by PATRICK BARRETT
miss in TV ads. According to
Marketing s Most Annoying Ad of the Year survey, the Girls ad...The Spice Girls may yet be a big hit on the silver screen but
they ve already proved a massive miss in TV ads. According to
Marketing s Most Annoying Ad of the Year survey, the Girls ad for
Walkers Crisps irritated more viewers than any other.
Thirty-three per cent of the 1000 people ...
18 Dec 1997
| by DANNY ROGERS
-the-line firm Communications Innovation Group as commercial
director.
Live TV has won its High Court ...
will be
added to the 2.1 million homes that already receive Live TV.
ITV has appointed Jeremy Boulton as controller of acquisitions. Boulton
currently works at Sky Television as director of acquisitions ...
18 Dec 1997
| by FABIENNE TYLER, Chair, DMA Royal Mail A
Gail Smith - Capital Radio
David Thatcher - Sky Television
Andrew Burgess - Tri ...
18 Dec 1997
| by AMANDA LUTCHFORD
celebrities have been on TV during 1997 to promote the
following products?
Lucozade Sport ...
) What launched, causing a foggy blur to descend on TV sets all over
the country?
b) Kellogg ...
brave television challenge. Name one of the
rival companies which rose to the bait.
b) An arty ...
18 Dec 1997
| by LISA CAMPBELL
Health minister Tessa Jowell this week showed the government s
determination to appear tough on smoking, by unveiling the Health
Education Authority s new anti-smoking advertising campaign, which will
run from Boxing Day to No Smoking Day in March 1998.
The TV commercials, conceived by Abbott ...
18 Dec 1997
| by AMANDA RICHARDS
Butlin s, the Rank-owned holiday company, has increased its 1998
marketing budget threefold, to pounds 10m, in its most serious attempt
yet to reposition itself for the new millennium.
More than a third of the budget will be spent in the first quarter on
national TV, radio and press ads ...
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