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, Midland Bank and Matsushita, was created to provide a digital platform for interactive TV services ... to run their own mini 24-hour TV channels. These channels will carry corporate branding, details ...
had wit, the artwork was outstanding, the TV commercials were brilliantly witty. You could ... , press inserts, TV, direct response radio, and posters were all used to great effect to deliver ...
at this time of relaxation? Jean-Paul de La Fuente, senior vice-president of TV at sponsorship agency ... of money at TV sponsorship and hope some of it sticks approach seems to fly in the face of current ... -effectiveness of niche targeting. Over the past year we have seen a raft of TV sponsorship deals that carefully ...
the traditional RAC crown logo replaced with a more futuristic one, and a pounds 4m TV campaign using austere ...
TV ads. However, Waitrose s marketers recognise the need to develop a distinctive personality ...
online business for the Internet, interactive TV and kiosks. Commenting on her new role, she ...
) and John Elsom (copywriter) Budget: pounds 1m plus Media: National TV and radio Core ...
in a TV ad competition which attracted a high proportion of entries. An ongoing programme ...
their messages to improve the cost-effectiveness of fundraising. The visual images in the NSPCC s TV ...
agencies in TV advertising received film viewers which contained their own work and demonstrated how ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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