to remove filtersCAMPAIGNS: BT boxes clever with payphones - Rebranding
07 Nov 1997 | by NICK PURDOM
Payphone, with the prize of a holiday in Australia and a day on the set of TV soap opera Neighbours ...
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Diary: Only fools would horse around with blow-up dolls that don’t do the deed
14 Nov 1997
What s the weirdest task you have ever had to tackle in the name of PR? Bet it doesn t come close to the embarrassment that Spec Communications account manager Fiona Hamann suffered last week for client BT cable TV Services. Hamann was organising an event in Milton Keynes to coincide ...
CAMPAIGNS: CWC gets attack of yellow fever - Launch PR
03 Oct 1997 | by PETER ROBINSON
, regional, business, marketing, trade press, TV and radio. It created a raft of story opportunities ... , Helen Burt, to softer pieces on the making of the TV advertisements. The agency s founding ... celebrities into peoples homes and the highlighting of new services such as interactive multichannel TV ...
Profile: Roy Payne, Cable and Wireless Communications: Broadcasting C&W message - Ex-prison press officer Roy Payne is planning some radical reforms
25 Jul 1997 | by RACHEL BAIRD
that it is the UK s largest integrated supplier of telecommunications and television services. But Payne ... for the Broadcasting Act 1996, which established the legal framework for digital TV in the UK, and last year he ...
CAMPAIGNS: BT chats its way to prime time - Public Awareness
31 Jan 1997 | by SUE BEENSTOCK
Marketing, Campaign, Broadcast and Marketing Week looked at the implications of advertiser-funded TV ... of the regional press. Sky News, Financial Times TV and BBC radio also reviewed the implications of Now ... coverage on press and television, but the fact that eight million viewers, out of a wish list target ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
