Judge and Jury: Co-op turns the tables with appetising report on labels - The timing of the release of a Co-op report on food labelling was such that almost all media swallowed the story whole, says Tina Fotherby, director at Nexus PR
21 Nov 1997 | by TINA FOTHERBY
and sparked numerous TV reports....When the Co-op launched its new report, Lie of the Label , it generated major newspaper stories and sparked numerous TV reports. The drive - which calls for a code of practice to ensure the food industry delivers honest labelling - was a success for many reasons. Key consumer editors had the story ...



