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Abbey National takes Independent for a day

major TV campaign as part of a pounds 10 million repositioning through Euro RSCG Wnek Gosper and TMD...major TV campaign as part of a pounds 10 million repositioning through Euro RSCG Wnek Gosper and TMD ... : To make life less complicated there s only one advertiser in today s Independent. The TV ... will be used on all Abbey National s promotional material, including press and radio ads. The TV ...

The People’s Jury: Viewers thirst for polar bears - Coca-Cola’s cute animals proved appealing to, well, everybody

, on the phone - love the polar bears that have resurfaced in the soft-drinks giant s pre-Christmas TV campaign..., on the phone - love the polar bears that have resurfaced in the soft-drinks giant s pre-Christmas TV ... new TV ads, or old executions back on air, and asks two groups of 500 viewers what they think ...

Review: Marketing and advertising news in the week’s press

Website which features the quarterly interactive newsletter, i-TV News, produced in conjunction with Edinburgh University. The site tracks information on digital and interactive TV and details how this can ...

Stress free banking at Abbey National

television campaign, which launches on Boxing Day. The star of BBC detective drama series Jonathan Creek...Alan Davies extols stress-free banking at Abbey National in the bank s pounds 10m national television campaign, which launches on Boxing Day. The star of BBC detective drama series Jonathan Creek will appear in a series of executions created by Euro RSCG Wnek Gosper set to run through the new year ...

Direct Line work set for TV return

withdrawn by the Independent Television Commission last week....A controversial new ad from Direct Line will be back on air early next year, despite being withdrawn by the Independent Television Commission last week. The ITC s latest TV Advertising Complaints report called for the ad, which compares Direct Line s services with those offered by brokers ...

CDP to create Euro campaign to raise Bloomberg profile

niche, Bloomberg has branched out from data systems at desktop terminals into television and radio ... -hour television news channel in Europe earlier this year persuaded the group of the need to seek ...

BACKBITE

It s that time of the month again when the advertising industry gets to chuckle at the sorry mental condition of the nation s consumers. Yes, that monthly comic, the Inde-pendent Television Commission s TV Advertising Complaints report, has arrived, reminding me that there are people out ...

REVIEW: Marketing and advertising news in the week’s press ..

-awaited assault on the British digital TV market following revelations that senior personnel from his company ... The Independent Television Commission has ruled that flight prices advertised on Teletext, Oracle or other ...

Coming back in from the cold: After years of playing the global outcasts South African businesses are having to learn how to walk again in the international business world - and are leaning heavily on PR in their efforts. Kate Nicholas reports

Downing, director of corporate communications for Africa s leading pay TV network MNET points out: A ... defined audiences. There are three state-owned television channels broadcasting variously in Afrikaans and English as well as the main African languages. However, under-funding in television has led ...

FOCUS: HOME COUNTIES - Catching pitches from a home base/Agencies in the Home Counties can offer the advantages of a close proximity to London, but without the costly overheads

Breakfast and regional television. It seems to me that post-recession PR has brought a new era ...

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