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HEA takes hard line on youth smoking

their lives are being featured in a new Government TV campaign to convince young people that cigarettes...Cancer and lung disease victims telling their own harrowing stories of how smoking destroyed their lives are being featured in a new Government TV campaign to convince young people that cigarettes are uncool . Abbott Mead Vickers BBDO has produced the films, part of a pounds 2.5 million ...

HOTLINE

television. In the meantime, the measurement of digital TV services will be undertaken by additional ... , creative directors and heads of TV, is expected to discuss how well the industry has overcome ... . BARB, the official TV audience measurement system, is extending the contract for collecting ...

Review: Marketing and advertising news in the week’s press

Website which features the quarterly interactive newsletter, i-TV News, produced in conjunction with Edinburgh University. The site tracks information on digital and interactive TV and details how this can ...

New anti-smoking advertising campaign

Health minister Tessa Jowell this week showed the government s determination to appear tough on smoking, by unveiling the Health Education Authority s new anti-smoking advertising campaign, which will run from Boxing Day to No Smoking Day in March 1998. The TV commercials, conceived by Abbott ...

Direct Line work set for TV return

withdrawn by the Independent Television Commission last week....A controversial new ad from Direct Line will be back on air early next year, despite being withdrawn by the Independent Television Commission last week. The ITC s latest TV Advertising Complaints report called for the ad, which compares Direct Line s services with those offered by brokers ...

BACKBITE

It s that time of the month again when the advertising industry gets to chuckle at the sorry mental condition of the nation s consumers. Yes, that monthly comic, the Inde-pendent Television Commission s TV Advertising Complaints report, has arrived, reminding me that there are people out ...

THIS WEEK’S BIG QUESTION: Who or what represented the best and worst of PR in 1997?

the decision was the condescending way he explained it on television. That completely shattered my illusion ...

FOCUS: HOME COUNTIES - Catching pitches from a home base/Agencies in the Home Counties can offer the advantages of a close proximity to London, but without the costly overheads

Breakfast and regional television. It seems to me that post-recession PR has brought a new era ...

CAMPAIGNS: Spice Girls turn to poppy power - Charity PR

papers, TV and radio stations were invited to send one representative. To introduce the launch ... by Biss Lancaster, which wrote dozens of letters asking TV presenters to wear poppies. Newspaper editors were requested to carry a poppy on their mastheads. The agency also approached TV soap opera ...

PRIVATE VIEW

: National TV Fuller Smith Turner Project: London Pride Client: John Roberts, marketing director ... : National TV Campbell s Grocery Products Project: Campbell s Condensed Soup Client: Sarah Steed ... : Tsunami Exposure: National TV ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.