19 Dec 1997
| by JOHN TYLEE
their lives are being featured in a new
Government TV campaign to convince young people that cigarettes...Cancer and lung disease victims telling their own harrowing stories
of how smoking destroyed their lives are being featured in a new
Government TV campaign to convince young people that cigarettes are
uncool .
Abbott Mead Vickers BBDO has produced the films, part of a pounds 2.5
million ...
19 Dec 1997
| by ANNA GRIFFITHS
television.
In the meantime, the measurement of digital TV services will be
undertaken by additional ...
, creative
directors and heads of TV, is expected to discuss how well the industry
has overcome ...
.
BARB, the official TV audience measurement system, is extending the
contract for collecting ...
19 Dec 1997
| by KAREN YATES
Website which features the
quarterly interactive newsletter, i-TV News, produced in conjunction
with Edinburgh University. The site tracks information on digital and
interactive TV and details how this can ...
18 Dec 1997
| by LISA CAMPBELL
Health minister Tessa Jowell this week showed the government s
determination to appear tough on smoking, by unveiling the Health
Education Authority s new anti-smoking advertising campaign, which will
run from Boxing Day to No Smoking Day in March 1998.
The TV commercials, conceived by Abbott ...
12 Dec 1997
| by CLAIRE BEALE
withdrawn by the Independent Television
Commission last week....A controversial new ad from Direct Line will be back on air early
next year, despite being withdrawn by the Independent Television
Commission last week.
The ITC s latest TV Advertising Complaints report called for the ad,
which compares Direct Line s services with those offered by brokers ...
12 Dec 1997
| by CLAIRE BEALE
It s that time of the month again when the advertising industry
gets to chuckle at the sorry mental condition of the nation s
consumers.
Yes, that monthly comic, the Inde-pendent Television Commission s TV
Advertising Complaints report, has arrived, reminding me that there are
people out ...
12 Dec 1997
| by POPPY BRECH
the decision was the condescending way he
explained it on television. That completely shattered my illusion ...
12 Dec 1997
| by ROBERT GRAY
Breakfast and regional television.
It seems to me that post-recession PR has brought a new era ...
12 Dec 1997
| by POPPY BRECH
papers, TV and radio stations were invited to send one
representative.
To introduce the launch ...
by Biss Lancaster, which
wrote dozens of letters asking TV presenters to wear poppies. Newspaper
editors were requested to carry a poppy on their mastheads. The agency
also approached TV soap opera ...
12 Dec 1997
| by LARRY BARKER
: National TV
Fuller Smith Turner
Project: London Pride
Client: John Roberts, marketing director ...
: National TV
Campbell s Grocery Products
Project: Campbell s Condensed Soup
Client: Sarah Steed ...
: Tsunami
Exposure: National TV
...