19 Dec 1997
| by KAREN YATES
John West is set to return to television advertising after six
years following the appointment...John West is set to return to television advertising after six
years following the appointment of Leo Burnett to its pounds 2 million
full-service account.
Burnetts won the canned-fish brand ...
West was a heavy TV advertiser in the 70s and 80s with the line:
It s the fish that John West ...
19 Dec 1997
| by ALASDAIR REID
MTV Networks Europe is to launch an interactive digital music
television service, M2. Peter Good...MTV Networks Europe is to launch an interactive digital music
television service, M2. Peter Good, a former MTV Europe employee, will
be managing editor of the operation, which will place equal ...
linked up with the Box, the cable music television channel, to
create an interactive sponsorship, Get ...
19 Dec 1997
| by A PUNTER
watching television at home, walk out of
the room during the commercial break and listen to the ads...Call me a scrooge if you like, but what exactly is happening to
Christmas? The next time you re watching television at home, walk out of
the room during the commercial break and listen to the ads. They are all
the same. This Christmas, why not drop into big warehouse-type
retailer ...
19 Dec 1997
| by DAVE PHILLIPS
Programme: British Comedy Awards
TV station: ITV, Central
Date: 13 December, 21.00
Break...Programme: British Comedy Awards
TV station: ITV, Central
Date: 13 December, 21.00
Break transmission time: 21.20
BARB: ABC1 Housewives 18.5 TVRs
BARB: 4(ABC1 women)
The wonder of this annual event, the British Comedy Awards, is that
there is enough material to fill two and-a-half hours ...
19 Dec 1997
| by ALASDAIR REID
FOX BROADCASTING COMPANY
TERRESTRIAL
Fox Television Network Owns 22 terrestrial ...
channels
PRODUCTION
Twentieth Century Fox Television Production company developing
television programming for the all US networks, for Murdoch s television
interests around the world ...
19 Dec 1997
| by MAIRI CLARK
Congratulations to Nicholas Mamier at NBC who correctly identified
last week s ads as:
1. Polaroid; 2. Electrolux; 3. IBM. He wins the bottle of champagne.
This week s theme is Christmas and we have a signed copy of
Martin Lambie-Nairn s hard-back book, Brand Identity for Television ...
19 Dec 1997
| by EMMA HALL
major TV campaign as part of a
pounds 10 million repositioning through Euro RSCG Wnek Gosper and TMD...major TV campaign as part of a
pounds 10 million repositioning through Euro RSCG Wnek Gosper and TMD ...
: To make life less complicated there s only one
advertiser in today s Independent.
The TV ...
will be
used on all Abbey National s promotional material, including press and
radio ads.
The TV ...
19 Dec 1997
| by RICHARD KATZ
On 25 January, 160 million Americans will gather round their TV
sets for the football highlight...On 25 January, 160 million Americans will gather round their TV
sets for the football highlight of the season. Adland s finest will
eagerly scan the commercial breaks for the year s hottest commercials ...
Football League s Super Bowl has always been a top-rated TV
programme in the US. But its status as a ...
19 Dec 1997
| by ALASDAIR REID
that NBC and Dow Jones would merge their
international TV news operations sooner rather than later. Well...that NBC and Dow Jones would merge their
international TV news operations sooner rather than later. Well ...
,
worldwide, the new entity will also draw on the expertise of NBC s new
web TV joint venture ...
.
Pan-European TV channels attract around dollars 250 million a year -
somewhere around 1 per cent ...
19 Dec 1997
| by JOHN OWEN
, on the phone - love the
polar bears that have resurfaced in the soft-drinks giant s
pre-Christmas TV campaign..., on the phone - love the
polar bears that have resurfaced in the soft-drinks giant s
pre-Christmas TV ...
new TV ads, or old
executions back on air, and asks two groups of 500 viewers what they
think ...