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television. In the meantime, the measurement of digital TV services will be undertaken by additional ... , creative directors and heads of TV, is expected to discuss how well the industry has overcome ... . BARB, the official TV audience measurement system, is extending the contract for collecting ...

LIVE ISSUE/SPONSORSHIP: Has sponsorship become a brand-building tool? Can linking up with events enhance awareness of the brand, asks Richard Cook

, or around 2 per cent of total TV revenue. But it hasn t really developed as it might have. There have been ...

-business. Mairi Clark discovers how Ogilvy & Mather focused on press and TV to approach an Internet-wary audience

is to go on the TV campaign, which broke at the start of December. The ads, set in office locations ... . The TV campaign reflects conversations I have overheard in offices. People are aware of the Net ...

NBC and Dow Jones venture to establish global media force

in a bid to establish a lead in global TV business news. The initiative will draw ... will merge to form a single business television channel, CNBC, which will be matched by a similar service ... . The sales operation will embrace airtime sales for both the Asian and European TV services and will also ...

CAMPAIGN INTERACTIVE: BEHIND THE HYPE/INTERNET PRODUCTS - Net gizmos in danger of pushing users beyond endurance. Website users are prey to hype when it comes to Net add-ons. Simon Waldman unpicks myth from reality

about on press releases. You read about it in magazines and see it on TV. It is wonderful, exciting ... companies are even showing their television ads on it, which is a neat idea, but rather like making people ... . CHANNELS The hype Microsoft s TV-like stations. Interactive, multimedia content only a click away ...

Transco gives pounds 3m TV, press and radio account to TMB

as possible. We want to remind people Transco is open 365 days of the year. TV work has been planned for Christmas Day and the Media Business is also looking to buy advertising slots on TV listings pages this month. The main TV campaign is due to start at the end of February. Steve Allan, managing ...

STOP PRESS

The Sunday Telegraph is to close its standalone health supplement, RX, after January 7 and incorporate it into the revamped Sunday Telegraph Magazine, which will also include listings. The magazine will relaunch on February 14. Sky Television s sales and marketing director, Tony Vickers ...

Marketing Technique: Sales Promotion - State of the art/Youngsters helped to suss out shopping

The Office of Fair Trading is launching an unusual interactive CD-ROM. It is intended to give teenagers the low-down on their shopping rights, and is called Shopping Sussed. The interactive game includes footage from BBC TV s Short Change. It sets questions, encourages role play, and asks ...

MEDIA HEADLINER: Don’t worry about the launch of Magic, Emap TV chief says - Vincent Monsey

When Emap bought a tiny TV station called the Box exactly a year ago, it seemed a strangely muted...quoted as being the managing director of Emap Television, Emap TV doesn t really exist as much ... When Emap bought a tiny TV station called the Box exactly a year ago, it seemed a strangely muted move for a media giant so perfectly positioned to make a splash in television. As a ...

PRIVATE VIEW

in peace? I happen to know that the team responsible for the Big Issue TV commercials has ... Director: Michael Haussman Production company: Serious Pictures Exposure: National TV Campbell ... Partners Exposure: National TV, cable and satellite ...

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Mobile

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.