19 Dec 1997
| by MAIRI CLARK
with television advertising in May, when most people book
their summer holiday.
...
18 Dec 1997
| by AMANDA RICHARDS
Butlin s, the Rank-owned holiday company, has increased its 1998
marketing budget threefold, to pounds 10m, in its most serious attempt
yet to reposition itself for the new millennium.
More than a third of the budget will be spent in the first quarter on
national TV, radio and press ads ...
18 Dec 1997
| by LISA CAMPBELL
online business for the Internet,
interactive TV and kiosks.
Commenting on her new role, she ...
12 Dec 1997
| by ELEANOR TRICKETT
and Granada Television....and Granada Television.
The Mirror Group is to turn the Sporting Life into a general sports
daily ...
practices.
DMB s ad for Procter s Always Ultra has been voted the worst
commercial on TV by readers of TV Quick magazine, who condemn it as
distasteful and embarrassing . A tacky series of ads ...
12 Dec 1997
| by Our Parliamentary correspondent
on the January advertising, which will
run across all major media. A television campaign on Channel 5 ...
for the 5Text service,
while press ads will also run in travel supplements, TV listings titles ...
12 Dec 1997
| by LARRY BARKER
: National TV
Fuller Smith Turner
Project: London Pride
Client: John Roberts, marketing director ...
: National TV
Campbell s Grocery Products
Project: Campbell s Condensed Soup
Client: Sarah Steed ...
: Tsunami
Exposure: National TV
...
05 Dec 1997
| by JOHN TYLEE
.
A national TV campaign uses three commercials to illustrate the downside
of failing to choose a ...
mischievous
employees shaking up beer cans as they lie in wait to catch their
boss.
The TV ads were ...
28 Nov 1997
| by Claire Beale
Channel 5 has poached Sky TV’s high-profile marketing director, Jim Hytner, to be its new marketing...Hytner, the latest in a series of senior defections from Sky, is set to
join Channel 5 next April as part of the fledgling TV channel’s
four-strong management team.
He will work closely with Channel 5’s sales director, Nick Milligan, the
programme director, Dawn Airey, and its chief executive ...
21 Nov 1997
| by JEREMY BULLMORE, a director at WPP
,
naturally, the visible bits get most attention. The visible bits are
broadcast on national television ...
21 Nov 1997
| by RICHARD COOK
cartoons on TV in a day. The deal is part of a pounds 2 million
ad blitz put together by CIA Medianetwork ...
advertise extensively on terrestrial TV.
Cable s home delivery service, as well as
through 770 ...
, by
collecting tokens from the newspapers between 24 and 30 November. A
national TV ad campaign will back ...