31 Jan 1997
| by NICK PURDOM
business
television (BTV) network....business
television (BTV) network.
BTV has taken a long time to come of age but, despite fears ...
of
corporate television at Reuters, when BTV will start to appeal to small
companies too.
When ...
applications for its dealer network, says Geoffrey
Davies, manager of business television at satellite ...
31 Jan 1997
| by ANNE-MARIE CRAWFORD
The UK is to get its first masthead TV programme in March when
Carlton Food Network, Carlton...The UK is to get its first masthead TV programme in March when
Carlton Food Network, Carlton Television s cable channel, and IPC s
Ideal Home magazine launch the series, Ideal Home Cooks.
The collaboration, which will include cross-editorial promotions,
follows the Independent Television Commission ...
31 Jan 1997
| by CLAIRE BEALE
Pepsi Cola s three-minute-long take-offs of the TV programme, the
Word, which spearheaded the soft...Pepsi Cola s three-minute-long take-offs of the TV programme, the
Word, which spearheaded the soft drink s pre-Christmas advertising
campaign, would not be allowed on British TV again under rules issued by
the Independent Television Commission this week.
The new code also tightens the rules ...
31 Jan 1997
| by KAREN YATES
Grey unveils its new pounds 5 million campaign for Lee Jeans on
Valentine s Day with a television...Grey unveils its new pounds 5 million campaign for Lee Jeans on
Valentine s Day with a television commercial that features two
astronauts making love in space.
Banned before 7.30pm because of its raunchy storyline, the spot will be
supported from March by a provocative press campaign ...
31 Jan 1997
| by JOHN-PIERRE JOYCE
Television and leisure group Granada is creating a new public
relations department for its hotel...Television and leisure group Granada is creating a new public
relations department for its hotel and restaurant interests a year after
it acquired the Forte empire for pounds 3.8 billion.
In October the group hired Sarah Harvey as director of PR with a brief
to review the communications needs of its ...
31 Jan 1997
| by HARRIET GREEN
campaign for Smarties Mini Eggs, which
breaks on national television this week....A troop of evil Smarties wreak havoc in a fantasy world in J.
Walter Thompson s animated launch campaign for Smarties Mini Eggs, which
breaks on national television this week.
The creation of Smarties Mini Eggs is the first time in 60 years that
Smarties have changed their shape ...
31 Jan 1997
| by EMMA HALL
return to above-the-line advertising, nearly
three years after the brand s last television work through...Rainey Kelly Campbell Roalfe has been briefed to mastermind Simple
skincare s pounds 4 million return to above-the-line advertising, nearly
three years after the brand s last television work through Abbott Mead
Vickers BBDO.
The tagline, not perfumed, not coloured, just kind , will disappear ...
31 Jan 1997
| by DANNY ROGERS
entertainment programming. The second channel, M2:Music Television, is a
freeform format first launched...MTV Networks Europe is introducing two new music channels for the
UK this autumn. MTV in the UK, which will replace the MTV Europe
service, will be music-based, interspersed with news and youth
entertainment programming. The second channel, M2:Music Television, is a
freeform format first launched ...
31 Jan 1997
| by CHRIS CLARK
Holding the Baby (24 January, LWT)
Client: Gillette Sensor Excel
Agency: BMP DDB
Buyer: Sharn Delf
Client: BT
Agency: IDK
Buyer: Martin Allason
Programme: Holding the Baby
TV station: LWT
Date: (24 January, LWT)
Break transmission time: 20 ...
31 Jan 1997
| by GORDON MACMILLAN
The first TV brand advertising in more than four years for the
Independent and the Independent...The first TV brand advertising in more than four years for the
Independent and the Independent on Sunday kicks off this weekend.
As was widely predicted last week, the first three executions, through
M It is. Are you? slogan that was used to
launch the paper more than a decade ago ...