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CAMPAIGN REPORT: EUROPEAN MEDIA - Bureaucracy for broadcasters - The amendments of the Television

In October 1989, the European Union adopted the Television Without Frontiers directive...In October 1989, the European Union adopted the Television Without Frontiers directive with the purpose of ensuring the free movement of TV broadcasts throughout the community. After two- and ... of European affairs, Ross Biggam, explains. Television Without Frontiers is chipping away at protectionism ...

Kit Kat’s latest TV film adopts football focus

J. Walter Thompson has unveiled its first UK-generated television work for Kit Kat in a year...J. Walter Thompson has unveiled its first UK-generated television work for Kit Kat in a year, with a film chronicling a football manager s first day at his new club. The commercial, directed ... with the poster. It breaks on national TV next Monday. Media planning and buying is by JWT. ...

Jammie Dodgers TV idea from Saatchis leads to pounds 1.5m task

into television advertising for the first time in several years.

Sekonda TV spot adopts spoof slant

Sekonda, the UK s leading watchmaker, is sticking to self-deprecating humour with new TV...Sekonda, the UK s leading watchmaker, is sticking to self-deprecating humour with new TV advertising that pokes fun at corporate videos by having one collapse into mayhem. M Designed by experts, priced by an idiot , will break in cinemas next Friday and on TV on 24 November in a five ...

Advertisers urge ISBA to snub ITV

to organise a boycott of selected ITV regions in an effort to drive down the spiralling television airtime...The UK s top advertisers have challenged the Incorporated Society of British Advertisers to organise a boycott of selected ITV regions in an effort to drive down the spiralling television airtime ... s get the top five TV spenders who are ISBA members to reduce their spend. The ISBA director ...

PR EUROPE: AMSTERDAM - Cable TV work for Van Rossum

Het Weer Kanaal, the newly launched Dutch edition of The Weather Channel, has chosen Van Rossum and Partners to raise awareness and usage of the cable channel, available in 50 per cent of Dutch homes. The agency is responsible for media and public relations and public affairs. Consultant Harriet Messing...

CAMPAIGN INTERNATIONAL: MEDIUM OF THE MONTH - The US TV Bible knows what its readers want

There s no doubt the US is a TV culture. One of its largest and most successful weekly magazines...grown in size and readership since then. Known in the US as the Bible of television , TV Guide ... There s no doubt the US is a TV culture. One of its largest and most successful weekly magazines is TV Guide, which counts 13 million subscribers and 40 million readers. A unit of Rupert Murdoch ...

MEDIA: FOR THE RECORD

at last week s Royal Television Society Convention....for the network at last week s Royal Television Society Convention. Lever Brothers is launching the world ... when he ends his term of office in October next year. The Independent Television Commission ... on television. The jury will involve members of the public sitting for four days, cross-examining witnesses ...

TV MONITOR/A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

: Marc Bolan: Dandy in the Underworld TV station: Channel 4 Date: 16 September, 21.00 Break ...

CAMPAIGN REPORT: EUROPEAN MEDIA - TV revolution breathes new life into listings/Their circulations

- the incursion of newspapers which had, for years, been locked out of publishing full TV and radio listings ... meant an expanded film section covering cinema releases, not just TV and video offerings, and also ... -for listings titles. IPC s TV s On TV and Bauer s TV Quick all have readers slightly older and more ...

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