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Welbeck to handle PR for Kingsmill bread relaunch

to Christmas and into 1999. A pounds 2.5 million advertising campaign on national TV will trigger ...

COMMENT PLATFORM: Measuring the precise value of public relations - PR practitioners should concentrate on measuring audience reach of target audiences, not column inches , says Claire Spencer

, such as women s magazines, but across a range of media categories such as TV, radio, national press ...

Dealing out the right cards - Minister for Employment with responsibility for the New Deal, Andrew Smith talks to Stephanie France about the possible PR pitfalls involved in a compulsory scheme to take young people off the dole and into work

Television advertising was the first contact most people had with the Government s New Deal...Television advertising was the first contact most people had with the Government s New Deal and it remains the principal form of communication. The advertising campaign started last February and moved into its next phase in September. It uses real New Dealers and employers who talk straight ...

MEDIA: Regional papers fare well in a fragmented industry

of this is in sharp contrast to the recent, sad decision to close Channel One, Associated Newspapers local cable TV ...

CAMPAIGNS: A job problem as old as the hills - Public Awareness

-sheet poster was unveiled to journalists, photographers and TV cameras who included the Press ... . The campaign received over 10 hours of radio and TV coverage appearing on BBC Breakfast News three times ...

MEDIA PROFILE: He’s on another Planet with you. Charlie Parsons, managing director Planet 24

Seven which changed the way television, and particularly youth television, was made. Most youth TV ... and distributed his own village newspaper in Ivy Hatch when he was 11 years old - and moved into television ...

 

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