19 Dec 1998
| by SANDRA COLLINS, Marketing Director, Opt
London Electricity is taking its brand to television for the first
time after agreeing to sponsor...London Electricity is taking its brand to television for the first
time after agreeing ...
Legal This is our first exposure on TV and we re hoping to take the brand to
new areas. TV is a great ...
look at developing
full TV campaigns.
London Electricity s branding will feature on all six ...
19 Dec 1998
| by JAMES KYDD, Marketing Director, Virgin
One hundred and six viewers have objected to the Independent
Television Commission about...One hundred and six viewers have objected to the Independent
Television Commission about the Government s hard-hitting ad that
encourages businesses to prepare for a new European currency.
The ad, created by TBWA GGT Simons Palmer, showed a fictitious
businessman, called Martin Skinner ...
19 Dec 1998
| by DAVID MURPHY
15 years ago: Independent television companies meet to pull the
plug on plans to launch an ITV...15 years ago: Independent television companies meet to pull the
plug on plans to launch an ITV branded microcomputer, to coincide with
the airing of a network computer programme; Debenhams ends its ...
will
encourage customers not to drink and drive.
5 years ago: Changes to the Independent Television ...
19 Dec 1998
| by DAVID MURPHY
TV advertising recall on a weekly
basis - has never been so keenly scoured by agencies ...
agencies, in a truly integrated way.
Sky TV
SkyDigital, the first digital platform to launch in the UK, hit the
market in the autumn and its advertising, through M It s what your TV s been crying ...
19 Dec 1998
| by ROBERT MCLUHAN
Q: Which of the following TV commercials do you remember seeing
recently?...Q: Which of the following TV commercials do you remember seeing
recently?
Last Account Agency/TV buyer %
week
1 (1) BT Abbott Mead Vickers BBDO/
The Allmond Partnership 78 ...
19 Dec 1998
| by STEVE BELL
on the
internet.
A TV ad by Mortimer Whittaker O Sullivan will focus on the safety issues
surrounding ...
s first TV advertising
blitz in October. The ad shows children doing their homework on the
internet ...
19 Dec 1998
| by LISA CAMPBELL
The government has picked advertising agency DMB Jobline Direct .
The agency will produce a pounds 3m campaign comprising five TV ads,
four radio ads and a leaflet. The campaign will run between January and
March next year.
The brief is to get social security claimants and other non ...
19 Dec 1998
| by ANNE-MARIE CRAWFORD
BSkyB is drawing up an agency shortlist to pitch for the task of
promoting its wholly owned channel brands, such as Sky Sports.
The list is likely to include its agency of record, M We want a
strong portfolio of programme brands which are the most valuable in the
TV marketplace ...
19 Dec 1998
| by STEVE BELL
will include press, TV and outdoor in
key markets.
The global creative role is a new one. Y ...
19 Dec 1998
| by ANNE-MARIE CRAWFORD
national and ethnic groups,
including Indians, Pakistanis and Sri Lankans, throughout the UK.
A TV ...
and arrange money transfers.
Advertising will run on Asian satellite and cable TV stations ...