to remove filtersCAMPAIGNS: PRODUCT LAUNCH - Taking the thrill out of road kill
17 Apr 1998 | by JEZ ABBOTT
and the experts were consistent. The team organised TV and radio debates and worked closely ...
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FOCUS: TELEMARKETING - A direct line to sales success/As companies recognise the power of call centres in developing one-to-one relationships between clients and customers they are also acknowledging the need to involve PR in communicating brand values th
12 Jun 1998 | by NICK PURDOM
be developed through the internet and e-mail. Orange is following up its TV campaign by inviting ...
FOCUS: CAUSE-RELATED MARKETING - Brands win by showing they care/Charity begins at home but for many companies supporting a cause in a high-profile way brings bonuses for a brand. Mary Cowlett reports
03 Apr 1998 | by MARY COWLETT
a jointly-branded regional TV advertising and PR campaign offering NU funded half-day first aid ... these findings, Saatchi and Saatchi developed a TV advertisement of a small girl, supposedly drinking white spirits and showed a vox pop of opinions on what to do. Piloted in the Granada TV area ...
CAMPAIGNS: Carling’s bid to be football crazy - Sponsorship
06 Mar 1998 | by LEXIE GODDARD
quote from the BBC s John Motson, who was voted most popular TV commentator. The week before ... worldwide magazine programme, Kick. However, Paragon s plans for more extensive TV coverage were ...
MEDIA: Why even MacKenzie might not save the Mirror
30 Jan 1998 | by MAGGIE BROWN
on the inside pages. The Mirror s marketing push was supported by a big TV campaign, which alerted my children ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
