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PUBLIC RELATIONS: Does PR measure up? - Many a celeb turns to PR at some point, but agencies need PR services to determine how successful their campaigns have been. Rob Gray reports

17 Dec 1998 | by ROB GRAY

of English Test cricket as a listed sport, which had to appear on terrestrial TV; and Pinochet turned to PR ... has centred on print media because, historically, television and radio coverage has been notoriously ... campaign without a thorough analysis of the TV and radio dimension. Often, of course, PR ...

National Geographic TV channel reviews Euro PR

11 Dec 1998 | by SOPHIE BARKER

can be received through various satellite, cable and digital TV service providers, such as BSkyB ...

STOP PRESS: Quentin Bell joins Fifth World board

11 Dec 1998 | by SOPHIE BARKER

QBO founder Quentin Bell this month became the seventh advisory board member of business TV...QBO founder Quentin Bell this month became the seventh advisory board member of business TV and video production company Fifth World. Bell is the first PR professional on the board and will advise on projects including a programme series on communicating business success and failure which is being made ...

CAMPAIGNS: Business targets a killer cancer - Public Awareness

11 Dec 1998 | by JENNIFER WHITEHEAD

and television coverage on Scottish Television evening news bulletin. Subsequent coverage has appeared ...

CAMPAIGNS: TA unit battles for survival - Lobbying

11 Dec 1998 | by SUZAN LEAVY

major national newspapers and on television. The web site received 1,200 hits in its first ...

Whitbread shakes up in-house work with new PR chief

11 Dec 1998 | by SIMON ELLERY

value in handling new media forms such as digital TV. The new position commences in January ...

Broadcasters can’t afford to ignore social responsibility

04 Dec 1998 | by MAGGIE BROWN

On the day the Independent Television Commission announced new ITV licences, cutting pounds 90...On the day the Independent Television Commission announced new ITV licences, cutting pounds 90 ... spoke of the way Cathy Come Home, Tony Garnett s TV film of the 1960s highlighted the treatment ... reforms, by using TV to reach a wide audience. The key force in bridging the gap was the Media Trust ...

Meridian TV hunts down a corporate affairs head

04 Dec 1998 | by SOPHIE BARKER

facilities, in-house design unit, Meridian Business TV - which makes corporate videos - and the company ...

Philip Morris to launch anti-tobacco campaign

04 Dec 1998

- Philip Morris is set to launch a 100 million ( 60 million) ad campaign to discourage children from smoking. The campaign kicks off on Monday, putting the tobacco giant's name on television ... 10 and 14 years old. The ad will air across most major US TV networks including ABC and Fox. NBC ...

Philip Morris to launch anti-tobacco campaign

04 Dec 1998

- Philip Morris is set to launch a 100 million ( 60 million) ad campaign to discourage children from smoking. The campaign kicks off on Monday, putting the tobacco giant's name on television ... 10 and 14 years old. The ad will air across most major US TV networks including ABC and Fox. NBC ...

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