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Boots card tops ten million mark

19 Dec 1998 | by LISA CAMPBELL

points weekend was launched and advertised for the first time on TV earlier this month ...

Postal reforms will cut DM bills

19 Dec 1998 | by NEILL DENNY

competing in the telemarketing arena using SSL, the Post Office subsidiary that collects the TV Licence ...

Rapier scoops DMA gold award for C&W direct response TV

18 Dec 1998 | by JOHN OWEN

/Royal Mail Awards, for its direct response TV campaign for Cable & Wireless....Rapier has walked away with the gold award at the 18th annual Direct Marketing Association/Royal Mail Awards, for its direct response TV campaign for Cable s telephone service, also won the DRTV category for Best Use of DM Media. Factors contributing to the win included a response rate that far ...

STOP PRESS

17 Dec 1998 | by DANNY ROGERS

to place orders and can be used with mobile phones and televisions. The software was developed ...

Omnicom group to swallow AMV

03 Dec 1998 | by LISA CAMPBELL

. Through AMV it has a stake in New PHD, and would be likely to seek consolidation of its group TV buying ...

FIELD MARKETING: Discipline on the doorstep - Field marketing sees improved training for its personnel as the key to winning better door-to-door business

19 Nov 1998 | by LOUELLA MILES

. The utilities and other new services which sell on the doorstep, like cable and digital TV, show ... , demand new skills, so when Garnham moved into cable TV he had to act swiftly. We had to go and look ...

M&G runs pitch for ISA launch mail business

13 Nov 1998 | by ELEANOR TRICKETT

to come with the advent of ISAs. M&G is not expected to advertise ISAs on TV, although it took its ...

Beneficial takes direct TV route

12 Nov 1998 | by IAN DARBY

-week direct response TV campaign for its new Donor 2000 Visa card. If the trial is successful Beneficial says...-week direct response TV campaign for its new Donor 2000 Visa card. If the trial is successful Beneficial says it will commit more resources to TV advertising. The Donor 2000 card acts as both ... TV ads to other clients. The only other TV ad that it has produced was two years ago ...

REVIEW: Marketing and advertising news in the week’s press

30 Oct 1998 | by JOHN TYLEE

, and Bull Information Systems to collect the television licence fee from next year. Known as Envision..., SSL, and Bull Information Systems to collect the television licence fee from next year. Known ... into the snacks market. The new Go Ahead crisps are scheduled to appear in shops in January, supported by TV ads ... with a shopping promotion that will be publicised in a 30-second TV spot and press executions through ...

DIRECT MARKETING: THE RESEARCH GAP - Although direct mail has mushroomed in the past ten years, there’s no comprehensive research system to gather data on its effectiveness. Robert Gray measures demand

30 Oct 1998 | by ROBERT GRAY

, such as BARB, RAJAR and NRS for TV, radio and press respectively. There is, however, increasing interest ...

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