17 Dec 1998
| by MICK BUCKLEY
Commercial television in the UK is in the throes of a revolution.
Not so long ago there was only one place to advertise your brand
nationally and mass coverage was relatively easy to achieve.
11 Dec 1998
| by ALASDAIR REID
There s a BT ad around just now featuring a man who s apparently
blase about the rollercoaster ride he s about to endure - until the car
slows down to a virtual halt at the top of the first sickening descent
and begins to plummet like a stone. There are quite a few people in the
media industry - especially...
27 Nov 1998
| by MARY COWLETT
With the much publicised arrival of SkyDigital and BBC Digital,
broadcasters are promising a new media world and the potential number of
new media outlets for the PR industry is awesome. At the same time,
digital promises to bring the three broadcast media - television, radio
and the internet - ever...
26 Nov 1998
| by ANNE-MARIE CRAWFORD
In a historic ruling, the ITC approved proposals put forward by the
ITV network for a brand new weekday evening schedule.
13 Nov 1998
| by MAGGIE BROWN
State-owned broadcaster France Television has appointed Gerard
Morin to advise its president, Xavier Gouyou-Beauchamps, on
communication with institutions and PR for special projects. Morin
replaces Pierre-Henri Arnstam, who has become editorial director general
at one of France Television s two channels,...
06 Nov 1998
| by PAUL WOOLMINGTON
Re-runs of Dallas on the Nashville Network, Cooking with Emeril on
the Food Network, Behind the Velvet Rope on Manhattan Cable - just three
of 300 programmes on offer in a four-hour stretch on a typical
evening.
23 Oct 1998
| by ALASDAIR REID
Everyone knows the airtime market is driven by values other than
the iron laws of supply and demand. To some extent, that s down to the
ambiguous nature of the product itself which, depending on who you talk
to, is either a quantitatively measured commodity or a qualitative
proposition. Or both at the...
25 Sep 1998
| by MAIRI CLARK
Mars is introducing a new endline for its famous Mars Bar brand
with a pounds 5 million national advertising campaign through DMB&B
28 Aug 1998
| by ALASDAIR REID
Mainstream, grown-up masthead programming had better be worth the
wait. This has been a slow train coming, thanks largely to some
characteristic dithering and hand-wringing at the Independent Television
Commission.
to remove filters
