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BMP prepares viewers for VW price shock

by Howard Spivey, BMP s head of television. ...

MEDIA FORUM: How the major media players fared during 1998. Another year over, as John Lennon once put it. But not just any old year for the media business. Next Christmas, your favourite Yuletide singles will come courtesy of all-singing, all-dancing, pi

- such as the Independent Television Commission - appear to realise that the rules need rewriting. The Government is also preparing for a radical reappraisal of the media environment. It s not just a tele-vision thing - while ... mood. We ve put a few runs on the board this year, especially in tele-vision. Two events stand out ...

THE HIGHS AND LOWS OF 1998 - Stefano Hatfield surveys the year in which everything went digital, AMV swiped Guinness, France ’98 stole the summer and the death of a hamster called Kevin caused a national outcry

Allmond stuns the industry (especially CIA) by setting up shop and landing the #110 million BT TV ... Sullivan shake-up of magazine publishing ... Archibald Ingall Stretton ... digital television ... Dominic ... ... ITV blasts ISBA s plans to overhaul TV trading ... the egos get in the way of the McManus ...

Landmine ads deploy sick jokes to shock

Ads that appear to poke fun at limbless landmine victims are being used by a charity to draw attention to the sick joke of uncleared mines. Complaints about the TV, poster and radio campaign ... , have agreed to run it. The BACC has approved a TV ad for screening after the agency toned down ...

Audi continues yuppie theme

Bartle Bogle Hegarty has developed a 1999 branding campaign for Audi, scheduled to break on 1 January. The black-and-white TV commercial, called airport , continues the individuality theme ... -second spot will run until May 1999 on national terrestrial and satellite TV. Press work ...

TBWA sees off three to land #3m Cadbury Schweppes Oasis task

succession of TV personalities, including Terry Venables, each of whom revert to type when they drink ...

REVIEW: Marketing and advertising news in the week’s press

Krispies and Frosties. A TV and press campaign through J. Walter Thompson breaks in early January ... first TV campaign in the new year, featuring its owner and star presenter, Chris Evans. The TV ...

Fallon McElligott secures Loaded relaunch task

to pitch against Delaney Fletcher Bozell, the incumbent on IPC s TV Times account. McDuff added ...

Stamp to take on new Burnett role

begin talking to clients next year about developing TV programming. Stamp said he had been ...

Bulgarian vineyard picks M&C Saatchi to revitalise image

Bulgaria s winemakers, long regarded as plonk producers by UK drinkers, have appointed M s first privately owned wine company, which says it will put a #2 million annual spend behind its bid to take on the British wine market. The appointment is expected to lead to a TV push by the middle of next year ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.