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Internet rivals hire Red and Larkspur

20 Nov 1998 | by SIMON ELLERY

will allow access to service providers via the telephone or TV remote control. The cost of the boxes ... members of the public, designed to develop the technology. Its service partners include BT, Carlton TV ...

CAMPAIGNS: A symbiotic relationship - Corporate PR

25 Sep 1998 | by NICK PURDOM

Despite the extremely short notice, the press conference was very well attended, by five television ...

Scoot seeks a sales boost with wider PR remit

04 Sep 1998 | by SOPHIE BARKER

and despite TV and media exposure. Scoot is keen to target a young, technology-friendly, but time ...

FOCUS: TELEMARKETING - A direct line to sales success/As companies recognise the power of call centres in developing one-to-one relationships between clients and customers they are also acknowledging the need to involve PR in communicating brand values th

12 Jun 1998 | by NICK PURDOM

be developed through the internet and e-mail. Orange is following up its TV campaign by inviting ...

Gavin Anderson poised to win Kingston contract

05 Jun 1998 | by IAN DARBY

allowing viewers to select films and programmes via their television. It also has a joint venture ...

C&W restructure hits in-house and PR roster

06 Mar 1998 | by IAN DARBY

and is the UK s largest provider of integrated television and telecommunications services. ...

FOCUS: HI-TECH PR - Talking on the right lines. According to IT professionals, ISDN is now second generation technology. But companies are still working to capture the small business and consumer markets Phoebe Gay reports.

09 Jan 1998 | by PHOEBE GAY

for sending information - such as cable modems which use a cable TV line instead of a conventional phone ... . The company launched an aggressive hard-sell communications campaign for ISDN. This included a flood of TV ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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