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Internet rivals hire Red and Larkspur

will allow access to service providers via the telephone or TV remote control. The cost of the boxes ... members of the public, designed to develop the technology. Its service partners include BT, Carlton TV ...

MacLaurin wins TV Shop launch

signed presenters including TV personalities Suzanne Dando and Sian Lloyd. MacLaurin will report ... launching TV companies to the British media made them an obvious choice. The agency s previous ... Bradford s National Museum of Photography, Film and TV, which is upgrading its exhibits to cover ...

Judge and Jury: Why spilling the milk ’scare’ to the press could all end in tears - Tesco and Sainsbury’s captured the high ground with a speedy response to the latest food scare, says Graham Paskett, managing director of Paskett P

, television and radio stories linking milk to Crohn s Disease. The story began with the announcement ...

CAMPAIGNS: Sainsbury’s lion share of soccer - Sponsorship

sent out to TV and radio stations for audience competitions. Finally, to appeal to shoppers ...

CAMPAIGNS: Product Launch - A clean start for Pore Perfect

in six television mentions, including Channel 4 s The Big Breakfast and the BBC s Style Challenge ...

Al Fayed sets PR people an example of how not to do it

an Arab . ITV, to its eternal disgrace, fell for it last week and who turned up in Central TV s studios ...

CAMPAIGNS - Judge and Jury: Wrong balls up turns Camelot’s TV Dreams into a PR nightmare

the debut of its new scratchcard TV show, making a second draw necessary. Camelot said it would honour...the debut of its new scratchcard TV show, making a second draw necessary. Camelot said it would honour ... its own profits. The TV Dreams scratchcard game was developed in a bid to revive falling scratchcard sales and simultaneously breathe new life into the National Lottery s live Saturday night TV ...

CAMPAIGNS - Loyalty is on the cards for Bass - Consumer PR

, gambled on giving an exclusive to BBC on the eve of the launch. We used TV and radio because we thought ...

CAMPAIGNS: Shell shares its society secrets - Publicity

stories. Broadcast coverage also appeared on television stations including BBC 1 and 2, Channel 5 and Edinburgh Live TV. BBC national and regional radio covered the stories and many followed the findings ...

FOCUS: CAUSE-RELATED MARKETING - Brands win by showing they care/Charity begins at home but for many companies supporting a cause in a high-profile way brings bonuses for a brand. Mary Cowlett reports

a jointly-branded regional TV advertising and PR campaign offering NU funded half-day first aid ... these findings, Saatchi and Saatchi developed a TV advertisement of a small girl, supposedly drinking white spirits and showed a vox pop of opinions on what to do. Piloted in the Granada TV area ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.