to remove filtersMEDIA: FOR THE RECORD
18 Dec 1998 | by ALASDAIR REID
on TV Times and Options. She starts work in the New Year. Lego has launched the first 3D bus ...
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MoneyGram ads target services at Asian groups
19 Dec 1998 | by ANNE-MARIE CRAWFORD
national and ethnic groups, including Indians, Pakistanis and Sri Lankans, throughout the UK. A TV ... and arrange money transfers. Advertising will run on Asian satellite and cable TV stations ...
MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year
17 Dec 1998 | by JANE BAINBRIDGE
bug, 1998 was a year spent looking forward. The birth of digital television did much ... . It was appointed worldwide agency for Heinz sauce brands, clinched P s pounds 150m UK TV buying account and won ... grumbling from politicians and complaints from the public, the Independent Television Commission accepted ...
STOP PRESS
17 Dec 1998 | by DANNY ROGERS
to place orders and can be used with mobile phones and televisions. The software was developed ...
INTERNATIONAL: MEDIA GIANTS - CBS GROUP
04 Dec 1998 | by KAREN YATES
Since acquiring the television network, Westinghouse has reinvented itself as CBS Group...Since acquiring the television network, Westinghouse has reinvented itself as CBS Group ... TELEVISION CBS owns the network and a total of 14 individual local stations. Other television divisions include CBS Enterprises, CBS Entertainment, CBS News and CBS Sports CABLE TELEVISION ...
PERSPECTIVE: No losers in the ITC cash handout but the luck can’t last
04 Dec 1998 | by JOHN OWEN
granted to them by the Independent Television Commission s licence renewal ruling in more original...ITV executives were queuing up last week to proclaim that they would be investing the money granted to them by the Independent Television Commission s licence renewal ruling in more original ... . The most obvious winner is GMTV, which might actually be able to start acting like a proper TV company ...
FORUM: Could viewers reap the benefits of ITV’s windfall? - It’s windfall time for the ITV network. Some six ITV franchises were renewed on favourable terms last week, freeing up a total of pounds 90 million in levy payments per year. How
04 Dec 1998 | by ALASDAIR REID
be a certainty for the jackpot - especially if it was run by the Independent Television Commission...Television Commission. Come to think of it, the ITC has, in its own small way, been running a lottery ... television. This gives Carlton a double benefit. More digital homes means more subscribers for ONdigital ...
SPOTLIGHT ON: OUTDOOR: Avenir sale could attract fresh entrants to the outdoor arena - Havas’s outdoor arm would offer a good entry into the market, Alasdair Reid says
04 Dec 1998 | by ALASDAIR REID
certainly welcome the arrival of a TV company. He comments: A television company would bring ... ? Would there be drawbacks to TV involvement? Eric Newnham, the managing director of Poster Publicity ... it comes to giving planning permissions for sites. Newnham is sceptical about the ability of TV ...
CAMPAIGNS: International Financial PR - Patriotism pays off in Bond issue
04 Dec 1998 | by MARY COWLETT
. This was backed up by a print and TV advertising campaign. In the international markets-mainly the UK ...
STOP PRESS
03 Dec 1998 | by ANNE-MARIE CRAWFORD
, after a pitch between the two incumbents. Initiative previously handled all TV buying while CIA..., after a pitch between the two incumbents. Initiative previously handled all TV buying while CIA ... . The Institute for Practitioners in Advertising has called for a single economic regulator for television ... on an analogue switch-off date until 50% digital terrestrial television penetration is achieved, and no actual ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
