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FOCUS: HEALTHCARE PR - ’Lifestyle’ drugs seek a PR remedy. The Viagra debate has clearly shown why non-NHS medicines need good PR if they are to compete with prescribed brands. Robert Gray reports

with, thereby making these diseases appear less alien. Seven TV items were generated together ...

Mustoes beats three to Sekonda account

the company away from spending the bulk of its budget on television around Christmas in favour of year...the company away from spending the bulk of its budget on television around Christmas in favour of year ...

Mustoes beats three to Sekonda account

the company away from spending the bulk of its budget on television around Christmas in favour of year...the company away from spending the bulk of its budget on television around Christmas in favour of year ...

Des Lynam signs for Sola

- The UK's favourite television sports presenter is set to appear in his third ad campaign...- The UK's favourite television sports presenter is set to appear in his third ad campaign in the last year as he lines up for Sola Optical. Sola, one of the world's largest ophthalmic lens manufacturers, is to use Des Lynam to promote its ranges of added value lenses. The campaign, developed ...

Des Lynam signs for Sola

- The UK's favourite television sports presenter is set to appear in his third ad campaign...- The UK's favourite television sports presenter is set to appear in his third ad campaign in the last year as he lines up for Sola Optical. Sola, one of the world's largest ophthalmic lens manufacturers, is to use Des Lynam to promote its ranges of added value lenses. The campaign, developed ...

CAMPAIGNS: Business-to-Business PR - Food market is hungry for Olibra

Lunch, Channel 5 News, BBC Radio 1 and 4, CBS, ABC and Bloomberg Television. Tomorrow s World recently ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.