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Saatchis’ Lycra push

will include press, TV and outdoor in key markets. The global creative role is a new one. Y ...

REVIEW: Marketing and advertising news in the week’s press

Krispies and Frosties. A TV and press campaign through J. Walter Thompson breaks in early January ... first TV campaign in the new year, featuring its owner and star presenter, Chris Evans. The TV ...

STOP PRESS

to place orders and can be used with mobile phones and televisions. The software was developed ...

Budweiser ad tops youth survey

, according to 33% of the poll. TV programme of the year was South Park, with a 14% vote, followed by Ally McBeal and Friends. Digital TV was voted the best new product of the year, taking 12 ...

Saatchis scoops dollars 30m Lycra task

selection of television, print, cinema and below-the-line work to choose from. Derek Bowden ...

STOP PRESS

, after a pitch between the two incumbents. Initiative previously handled all TV buying while CIA..., after a pitch between the two incumbents. Initiative previously handled all TV buying while CIA ... . The Institute for Practitioners in Advertising has called for a single economic regulator for television ... on an analogue switch-off date until 50% digital terrestrial television penetration is achieved, and no actual ...

Adidas loses UK marketing chief to foreign rival

Hamed for TV campaigns - is leaving the company....Adidas top UK marketer Andy Towne - the man who signed David Beckham and boxer Prince Naseem Hamed for TV campaigns - is leaving the company. Towne leaves this Friday to join Norwegian outdoor clothes company Helly Hansen. The brand has little profile here. A replacement is still ...

Levi’s launches global ads to promote Aids awareness

from Levi Strauss. The campaign starts on satellite television this weekend and moves ...

CAMPAIGN MEDIA AWARDS 1998: The Capital Advertising Award - Best Use of Radio - Nike, Running Radio

speech-based. Blockbuster UK, radio Blockbuster successfully switched focus from television ...

MEDIA CASE STUDY: NIKE ’RUN LONDON’

included TV, print, retail activity, plus graffiti and online media through Nike s agency Wieden ... the guide to other major cities. Nike is running pre- and post-campaign analysis on the TV work ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.