to remove filtersTBWA sees off three to land #3m Cadbury Schweppes Oasis task
18 Dec 1998 | by CLAIRE COZENS
succession of TV personalities, including Terry Venables, each of whom revert to type when they drink ...
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MARKETING MIX: That was the week that was
19 Dec 1998 | by DAVID MURPHY
15 years ago: Independent television companies meet to pull the plug on plans to launch an ITV...15 years ago: Independent television companies meet to pull the plug on plans to launch an ITV branded microcomputer, to coincide with the airing of a network computer programme; Debenhams ends its ... will encourage customers not to drink and drive. 5 years ago: Changes to the Independent Television ...
REVIEW: Marketing and advertising news in the week’s press
18 Dec 1998 | by CLAIRE BEALE
Krispies and Frosties. A TV and press campaign through J. Walter Thompson breaks in early January ... first TV campaign in the new year, featuring its owner and star presenter, Chris Evans. The TV ...
Bulgarian vineyard picks M&C Saatchi to revitalise image
18 Dec 1998 | by ANNA GRIFFITHS
Bulgaria s winemakers, long regarded as plonk producers by UK drinkers, have appointed M s first privately owned wine company, which says it will put a #2 million annual spend behind its bid to take on the British wine market. The appointment is expected to lead to a TV push by the middle of next year ...
IMP nets #2m Bell’s whisky promotions in three-way battle
18 Dec 1998 | by ELEANOR TRICKETT
IMP has scooped the #2 million below-the-line account for Bell s whisky after a three-way pitch against Pulse and the incumbent, Carlson. UDV launched a #2 million TV campaign for its Bell s brand a fortnight ago (Campaign, 4 December) in a bid to relaunch the brand. It is hoping to use ...
ADWATCH: Kronenbourg’s urbane tales - City sophistication is at the core of Kronenbourg’s new campaign with its humorous take on famous French sayings. Robert McLuhan reports
17 Dec 1998 | by ROBERT MCLUHAN
Premium lager Kronenbourg 1664 has gone for Parisian sophistication in its new television campaign...Premium lager Kronenbourg 1664 has gone for Parisian sophistication in its new television ... Artois, which projects a rural image in its long-running TV campaign, originally based on the film Jean ... of around 20%, and the current TV and cinema push is part of a pounds 10m spend aimed at keeping ...
Sainsbury’s tops ’irritating’ poll
17 Dec 1998 | by NEILL DENNY
irritating TV ad of 1998....irritating TV ad of 1998. The findings come from exclusive NOP research for Marketing, which asked 1000 viewers which TV ads over the year had proved a turn-off. The Cleese campaign, commissioned ... launch ad for SkyDigital depicting TV sets about to jump off a cliff. It got the thumbs down ...
MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year
17 Dec 1998 | by JANE BAINBRIDGE
bug, 1998 was a year spent looking forward. The birth of digital television did much ... . It was appointed worldwide agency for Heinz sauce brands, clinched P s pounds 150m UK TV buying account and won ... grumbling from politicians and complaints from the public, the Independent Television Commission accepted ...
STOP PRESS
17 Dec 1998 | by DANNY ROGERS
to place orders and can be used with mobile phones and televisions. The software was developed ...
Budweiser ad tops youth survey
17 Dec 1998 | by DANNY ROGERS
, according to 33% of the poll. TV programme of the year was South Park, with a 14% vote, followed by Ally McBeal and Friends. Digital TV was voted the best new product of the year, taking 12 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
