19 Dec 1998
| by JAMES KYDD, Marketing Director, Virgin
One hundred and six viewers have objected to the Independent
Television Commission about...One hundred and six viewers have objected to the Independent
Television Commission about the Government s hard-hitting ad that
encourages businesses to prepare for a new European currency.
The ad, created by TBWA GGT Simons Palmer, showed a fictitious
businessman, called Martin Skinner ...
19 Dec 1998
| by DAVID MURPHY
15 years ago: Independent television companies meet to pull the
plug on plans to launch an ITV...15 years ago: Independent television companies meet to pull the
plug on plans to launch an ITV branded microcomputer, to coincide with
the airing of a network computer programme; Debenhams ends its ...
will
encourage customers not to drink and drive.
5 years ago: Changes to the Independent Television ...
19 Dec 1998
| by RAYMOND SNODDY
to somehow be woven into
its Christmas television campaign which kicked off at the end of
November ...
and Interiors, Homes recommendations in a TV
campaign. The ad opens on a bowl of Christmas decorations ...
19 Dec 1998
| by NEILL DENNY
Shell is testing its first branded petrol since the disastrous
launch of a petrol that caused engine damage 12 years ago.
Pura, a petrol that contributes to cleaner air, was introduced in
Ireland in October. A TV campaign by J Walter Thompson focuses on better
air quality once consumers use ...
19 Dec 1998
| by LISA CAMPBELL
points weekend was launched and advertised for the
first time on TV earlier this month ...
19 Dec 1998
. The deal follows on from an announcement in
March, that Granada would launch a home shopping TV channel ...
17 Dec 1998
| by DANNY ROGERS
Virgin Radio is planning its first television advertising campaign
since Chris Evans took over...Virgin Radio is planning its first television advertising campaign
since Chris Evans took over the station last December. The two-month TV
and poster campaign, which begins on January 4, will star ...
show.
The national TV campaign, which will be shown on ITV and satellite,
features Evans ...
17 Dec 1998
| by BINNUR BEYAZTAS
site includes pages that provide advice on digital television and
information about in...Radio Rentals has launched a site in preparation for the
introduction of a transactional facility next year. Customers will be
able to arrange the rental of electrical goods over the web. The current
site includes pages that provide advice on digital television and
information about in ...
17 Dec 1998
| by NEILL DENNY
irritating TV ad of 1998....irritating TV ad of 1998.
The findings come from exclusive NOP research for Marketing, which asked
1000 viewers which TV ads over the year had proved a turn-off.
The Cleese campaign, commissioned ...
launch ad for SkyDigital depicting TV sets about to jump off a
cliff.
It got the thumbs down ...
17 Dec 1998
| by DANNY ROGERS
So Sainsbury s TV ad with John Cleese yelling at the retailer s
staff has been voted the most...So Sainsbury s TV ad with John Cleese yelling at the retailer s
staff has been voted the most irritating of the year. It has now been
given the thumbs down by Sainsbury s staff and consumers. The agency
responsible is Abbott Mead Vickers, which has done some fine work for
Sainsbury s in the past ...