Search results for Television

Showing 1 - 10 of 188 results

Sort results by: date | relevance

1 2 3 4 5 ...
Next »

Search filters:

By Date

  • 1998 Remove filter

By Industry Sector

  • Technology Remove filter

Click remove filters icon to remove filters

Clear this search

Add Search Filters:

By Date

By Publication

MARKETING MIX: That was the week that was

19 Dec 1998 | by DAVID MURPHY

15 years ago: Independent television companies meet to pull the plug on plans to launch an ITV...15 years ago: Independent television companies meet to pull the plug on plans to launch an ITV branded microcomputer, to coincide with the airing of a network computer programme; Debenhams ends its ... will encourage customers not to drink and drive. 5 years ago: Changes to the Independent Television ...

MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year

17 Dec 1998 | by JANE BAINBRIDGE

bug, 1998 was a year spent looking forward. The birth of digital television did much ... . It was appointed worldwide agency for Heinz sauce brands, clinched P s pounds 150m UK TV buying account and won ... grumbling from politicians and complaints from the public, the Independent Television Commission accepted ...

STOP PRESS

17 Dec 1998 | by DANNY ROGERS

to place orders and can be used with mobile phones and televisions. The software was developed ...

PROFILE: Rosy future - SANTA CLAUS, CHIEF EXECUTIVE, CHRISTMAS

17 Dec 1998 | by CONOR DIGNAM

, Father Christmas. He s in your Christmas TV ads. Er ... he doesn t really ... erm, I ll have ... are beginning to question whether Santa s appeal is waning. A TV campaign by Microsoft in December last year ...

-to-air television might be allowed to wither o

11 Dec 1998 | by ALASDAIR REID

the media world on its head. The wholescale migration to digital could eventually create a television underclass of people unable to afford the paid-for TV and new technology. They will be left with a few free ... , choice for advertisers will be badly affected - subscription TV will not just have all the best ...

ADWATCH: Speed is the issue for Intel - As PC prices come under fire and rival chip makers offer cheap alternatives, Intel is emphasising its core message of speed, writes Robert McLuhan

03 Dec 1998 | by ROBERT McLUHAN

successful new TV campaign coincides with gripes about the prices British PC buyers pay on the high street....Silicon chip manufacturer Intel is getting a double dose of publicity this month, as its successful new TV campaign coincides with gripes about the prices British PC buyers pay on the high street. A two-pronged approach by Euro RSCG aims to draw attention to the speed advantages of its Pentium ...

BT pulls Highway ads as service struggles

03 Dec 1998 | by LISA CAMPBELL

. The campaign, which was expected to run until Christmas, has not been advertised on TV since October ... optimistic: BT is refusing to confirm when the ads will return to TV. The service has exceeded ...

Games industry goes after girls

03 Dec 1998 | by IAN DARBY

appear in Sugar and Sky, while a PR campaign targets Elle, J17 and Smash Hits. TV ads, created ...

AGENDA: Microsoft’s real trial is trust - As Microsoft’s bitter legal battle with the US government drags on, Harriet Marsh reports on the likely knock-on effects for the software giant’s customer standing

03 Dec 1998 | by HARRIET MARSH

has done no research into UK consumer perceptions, in the US Microsoft is blitzing TV screens ... development which will enable consumers to access the internet via the TV, and computers will fit ...

TELEMARKETING: Cracking the codes - Use an 0800 number and consumers will expect top service. Kate Barry looks at recent research on special-rate numbers

03 Dec 1998 | by KATE BARRY

when they get their main exposure to advertising communications by watching TV, and reading papers ...

1 2 3 4 5 ...
Next »
 

Additional Information

Campaign Jobs

More Jobs


Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

Part of the Republic Group