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MEDIA: London Electricity TV debut

London Electricity is taking its brand to television for the first time after agreeing to sponsor...London Electricity is taking its brand to television for the first time after agreeing ... Legal This is our first exposure on TV and we re hoping to take the brand to new areas. TV is a great ... look at developing full TV campaigns. London Electricity s branding will feature on all six ...

MARKETING MIX: That was the week that was

15 years ago: Independent television companies meet to pull the plug on plans to launch an ITV...15 years ago: Independent television companies meet to pull the plug on plans to launch an ITV branded microcomputer, to coincide with the airing of a network computer programme; Debenhams ends its ... will encourage customers not to drink and drive. 5 years ago: Changes to the Independent Television ...

MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year

bug, 1998 was a year spent looking forward. The birth of digital television did much ... . It was appointed worldwide agency for Heinz sauce brands, clinched P s pounds 150m UK TV buying account and won ... grumbling from politicians and complaints from the public, the Independent Television Commission accepted ...

STOP PRESS

to place orders and can be used with mobile phones and televisions. The software was developed ...

PROFILE: Rosy future - SANTA CLAUS, CHIEF EXECUTIVE, CHRISTMAS

, Father Christmas. He s in your Christmas TV ads. Er ... he doesn t really ... erm, I ll have ... are beginning to question whether Santa s appeal is waning. A TV campaign by Microsoft in December last year ...

ADWATCH: Speed is the issue for Intel - As PC prices come under fire and rival chip makers offer cheap alternatives, Intel is emphasising its core message of speed, writes Robert McLuhan

successful new TV campaign coincides with gripes about the prices British PC buyers pay on the high street....Silicon chip manufacturer Intel is getting a double dose of publicity this month, as its successful new TV campaign coincides with gripes about the prices British PC buyers pay on the high street. A two-pronged approach by Euro RSCG aims to draw attention to the speed advantages of its Pentium ...

Games industry goes after girls

appear in Sugar and Sky, while a PR campaign targets Elle, J17 and Smash Hits. TV ads, created ...

AGENDA: Microsoft’s real trial is trust - As Microsoft’s bitter legal battle with the US government drags on, Harriet Marsh reports on the likely knock-on effects for the software giant’s customer standing

has done no research into UK consumer perceptions, in the US Microsoft is blitzing TV screens ... development which will enable consumers to access the internet via the TV, and computers will fit ...

NEW MEDIA: Mirror times its web site traffic

The Mirror Group is testing internet research technology which allows advertisers to target consumers according to the time of day. The software, called NetOutcome Researcher and first revealed in Marketing (May 28), allows online advertising to operate in the same way as TV or radio for the first time ...

Stop Press

interactive TV trial in London and Liverpool. The trial will gain feedback on how consumers will use interactive television. ...

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