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MoneyGram ads target services at Asian groups

national and ethnic groups, including Indians, Pakistanis and Sri Lankans, throughout the UK. A TV ... and arrange money transfers. Advertising will run on Asian satellite and cable TV stations ...

MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year

bug, 1998 was a year spent looking forward. The birth of digital television did much ... . It was appointed worldwide agency for Heinz sauce brands, clinched P s pounds 150m UK TV buying account and won ... grumbling from politicians and complaints from the public, the Independent Television Commission accepted ...

STOP PRESS

to place orders and can be used with mobile phones and televisions. The software was developed ...

MEDIA CASE STUDY: BUD ICE

radio and TV stations, consumers are offered free travel on bus and Tube on New Year s Eve funded ... created ads featuring the insects which have already starred in TV and press ads for the brand ...

CRAFT: PORTFOLIO - Sharon Maguire

look like. Maguire began her career in television as a documentary director at the BBC ...

CAMPAIGN MEDIA AWARDS 1998: Campaign Gold Award - Best Media Campaign of the Year - Yellow Pages

using taxis, buses and roadside six-sheet posters. This was supplemented by TV and radio sponsorships ...

REVIEW: Marketing and advertising news in the week’s press

pounds 4 million Spitting-Image style TV campaign. - Marketing Johnson & Johnson is going head ...

MARKETING MIX: That was the week that was

upmarket and invest pounds 6m to promote its new premium range; established cable TV operators lose out...15 years ago: Findus, Nestle s frozen foods subsidiary, says it will move its troubled brand upmarket and invest pounds 6m to promote its new premium range; established cable TV operators lose out as 11 cable franchises are announced. Only Thorn EMI gets all three franchises applied for; British ...

MEDIA: Fantastic journeys - UK travellers are more independent and enjoying exotic trips in greater numbers. Andy Fry looks at how travel media is adapting

. Alongside online has come the emergence of TV Travelshop, an analogue and digital satellite television ... been matched by a burgeoning travel media. Television, national press, radio, outdoor, magazines ... TV accounts for a large chunk of ad spend, the national press is the largest medium. The likes ...

Forte hunts for new agency to produce its Posthouse push

. Forte Hotels returned to TV advertising earlier this year after a gap of four years with a pounds 2 ... and TV presenter, Jools Holland. ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.